About Sofia
Ukrainian
Native or bilingual
English
Conversational
Polish
Conversational
German
Basic
Russian
Native or bilingual
Experience
- SvišťDigital Marketing SpecialistDIGITAL AND ITMarch 2024 - May 2025 (1 year and 2 months)Bratislava, SlovakiaAssisting in the development and execution of digital marketing strategies to attract new users and increase the number of rides;Supporting the launch and optimization of paid advertising campaigns on Google Ads and Meta;Contributing to content marketing and social media management, primarily Instagram;Participating in in-app marketing initiatives including offers, quests, notifications, and rewards;Monitoring competitors and industry trends to identify growth opportunities; Collaborating with the product team to enhance UX based on marketing data and user feedback;Analyzing data and preparing reports;Assisting with email marketing and CRM campaigns;
- DeniosMarketing SpecialistDIGITAL AND ITFebruary 2022 - January 2024 (1 year and 11 months)Warsaw, PolandSupporting the development, execution, and performance tracking of integrated B2B marketing campaigns across digital, social media, and print channels; Monitoring and analyzing campaign effectiveness through defined KPIs;Assisting in SEO and SEA activities, including keyword research, content optimization, and performance reporting;Collaborating with internal departments and international teams to ensure consistent brand messaging across markets;Conducting market and competitor research to identify emerging trends, customer needs, and strategic opportunities;Assisting in the planning and organization of industry conferences and trade shows, including logistics and promotional materials;Editing and overseeing the production of marketing collateral such as sales catalogues, brochures, and advertisements;Creating and managing targeted email marketing campaigns with segmentation, automation workflows, A/B testing, and reporting (open rate, CTR, unsubscribe rate);
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Education
- Bachelor's Degree in MarketingCollegium Civitas2021Bachelor's Degree in Marketing