About Sofia
I work with growing brands and leadership teams to shape clear, confident communication.
Over the past 15 years, I have worked across strategic communications, senior event production, and luxury real estate, developing investor materials, executive messaging, and brand narratives that support growth and informed decision-making.
My work combines strategic thinking with careful writing. I refine positioning and prepare high-stakes materials with clarity, discretion, and precision.
Throughout my career, I have worked directly with senior decision-makers in high-level environments where trust and judgement are essential.
I am native / bilingual English (British) and Italian, highly fluent in Spanish and fluent in French with conversational Catalan. I have been based in Barcelona for the past 20 years, working across Europe and internationally.
Typical engagements include:
• Investor presentations and funding decks
• Strategic messaging and positioning
• Executive communications
• Brand narratives and content direction
• Lifestyle and real estate writing
Based in Barcelona, I work with clients across Europe and internationally, remotely and on-site when required.
English
Native or bilingual
Italian
Native or bilingual
Spanish
Fluent
French
Fluent
Catalan
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- Sofia Smith – Independent ConsultantFreelance Editorial & CommunicationsEditorial & Brand Communications ConsultantJanuary 2015 - Today (11 years and 5 months)Barcelona, SpainIndependenteditorial and brand communicationsworkalongside agency and real estate roles, including presentations, brand materials, property dossiers, websites, and client-facing documents. Worked directly with founders, agencies, and small teams to translate complex ideas into clear, structured communication.
- Domenech SmithCo-Founder & Client AdvisorJanuary 2023 - Today (3 years and 5 months)Co-founded and developed a boutique luxury real estate advisory based in Barcelona, specialising in architecturally distinctive and Mediterranean lifestyle properties.Advised private and international clients on high-end residential transactions, managing the full sales process from sourcing and positioning through negotiation and completion. Built a refined brand identity with a strong editorial and lifestyle focus, elevating property marketing beyond traditional brokerage.Bilingual in English (British) and Italian, fluent in Spanish and French. Grew up in Tuscany and have been based in Barcelona for the past 20 years, bringing deep cultural fluency and international perspective to client advisory.Worked closely with overseas buyers, architects, and design-led property owners, consistently delivering a highly personalised and discreet service.
- Engel & Völkers / Lucas Fox / Max RicartLuxury Real Estate ConsultantJanuary 2015 - January 2023 (8 years)Barcelona, SpainAdvised private and international clients on high-end residential property transactions in Barcelona, working across Engel & Völkers, Lucas Fox, and Max Ricart.Specialised in property sourcing, pricing strategy, negotiations, and full-cycle transaction management from first viewing to completion.Worked with overseas buyers and design-led agencies, consistently delivering strong results in competitive market conditions.Developed deep expertise in client psychology, positioning, and narrative-led property marketing, combining commercial negotiation skills with strategic communication.
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Education
- BA (Hons) Modern Languages - French & RussianUniversity of Bath, UK2006BA (Hons) in Modern Languages (French & Russian), combining linguistic with cultural, political and analytical studies. Developed advanced written and verbal communication skills, critical thinking, and the ability to translate complex ideas across languages and contexts. Included an Erasmus year in Paris & at Saint Petersburg University further strengthening cross-cultural fluency and international perspective.
- Erasmus ProgrammeUniversité Sorbonne Nouvelle Paris, France2005ErasmusProgramme