Description

Currently a big user of Claude and constantly learning

Results-oriented, strategic, optimistic and analytical. Experienced HubSpot business consultant. I have worked for USA, Spain, Costa Rica and Germany (based in Berlin now).

Specialized in Marketing & CRM strategy, automations, demand generation, customer lifecycle.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Lingoda
Senior CRM & Automations Manager
EDUCATION AND E-LEARNING
May 2023 - Today (3 years and 1 month)
Berlin, Germany
Lead CRM & Automation Initiatives: Manage the development and implementation of CRM and automation strategies using HubSpot and other platforms to optimize customer lifecycle management and drive scalable growth.
End-to-End Process Optimization: Designed comprehensive customer journeys and implemented lifecycle management processes that boosted international engagement—for instance, increasing the number of international doctors validating their studies in Germany 20x (from 20 to 400, with a target of 600 in 2024).
Operational & Conversion Enhancements: Improved conversion rates by 30% and reduced operational inefficiencies across marketing, sales, and operations by automating key workflows and processes.
Cross-Functional Collaboration: Worked closely with global teams—including analysts, product managers, marketing, sales, data, and engineering—to deliver impactful CRM solutions that align strategic objectives with technical execution.
Mentorship & Training: Mentored a CRM Manager and led multiple training sessions for sales teams to ensure smooth adoption of optimized processes and robust automation practices.
Budget & Resource Management: Managed CRM budgets effectively, ensuring that investments in HubSpot and related tools translated into measurable improvements in automation and data-driven campaigns.
Data-Driven Growth Strategies: Leveraged predictive analytics to uncover high-potential customer segments and new revenue opportunities, expanding strategies to serve diverse verticals such as veterinarians and dentists.
automation Hubspot Growth hacking
Amboss
CRM Manager
MEDICAL
August 2022 - January 2023 (5 months)
Berlín, Germany
Automated campaigns along the customer lifecycle.
Deployed campaigns on the multi-channel CRM platform (Braze) to engage and re-engage customers across all customer lifecycle.
Connected opportunities within teams (editorial and local marketing) to use content as a lead magnet in US.
Regular A/B testing for improvement and learnings.
-CRM utilized: HubSpot, Blueshift & Braze
Automatización Email marketing Marketing Automation Hubspot HTML braze
Samyroad
CRM Manager
SOCIAL NETWORKS
April 2021 - Today (5 years and 2 months)
Madrid, Spain
CRM HubSpot admin and leadership (Europe & LATAM)
Lead Generation and client retention strategy.This included the creation of a Sales Lead Generation team, and administration of their tools.
Migration of the complete CRM to a new hub within HubSpot
Data Analysis and reporting for decision making.
Campaign deployment, automations, lifecycle management, and segmentation.
Property & object management within HubSpot for Operations team. Training designed to utilize the CRM with new features implemented.
Achievements: CRM migration optimized for the company needs, global teams trained in new tools. Goal met of 500K within CRM actions.
CRM Hubspot prospección de cliente Inbound marketing Product management