Description

Dynamic and innovative Founder/CMO with a decade of experience driving brand growth through digital strategies and compelling content creation. Expertise in fashion, beauty, and lifestyle sectors. Proven track record of building engaged communities and delivering impactful campaigns.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Basic

Workplace preferences

Can work on-site

Dubai (up to 50km)

BOUGUESSA - LUXURY READY-TO-WEAR BRAND
DIGITAL MARKETING MANAGER
E-COMMERCE
February 2024 - Today (2 years and 4 months)
Dubai, United Arab Emirates
Creation of the content calendar, curating themes and topics to align with brand communication strategy.
Community management strategies to foster engagement, an enhance brand awareness, + 50% profile activity, +60% accounts reached +30% accounts engaged , +2,3% total followers on Instagram.
Curated and designed weekly newsletters, 30% open rate
Events organization including fashion show, photoshoot, and pop-up. Reach out influencers, negociation rates with talents agencies.
BAHAAR PARIS PREMIUM READY-TO-WEAR BRAND
CO-FOUNDER / ARTISTIC DIRECTION
E-COMMERCE
January 2019 - Today (7 years and 5 months)
Paris, France
Crafted and executed engaging social media strategies across Instagram 53K, Pinterest, and TikTok.
Orchestrated +15 photoshoots for campaigns and studio productions, managing a team of 6.
Oversaw press and influence, established partnerships with over 100 micro & nano influencers in fashion.
Advertising and communication artworks, and optimized e-commerce merchandising.
LA COULEUR DU MOMENT
PERSONNAL BLOG AND SOCIAL MEDIA MANAGMENT
SOCIAL NETWORKS
January 2012 - Today (14 years and 5 months)
Paris, France
Built and engaged a social media community from 0 to 156k Instagram followers, 10k TikTok followers, and 2.51k YouTube subscribers.
Produced engaging content formats, including reels, photos, editorials, contests, tutorials, stories, vlogs, and blog articles.
Collaborated with A-list fashion, beauty, and lifestyle brands to create branded content including LVMH Group, L’Oréal, Accor...