Sohail Awan

This was my 6-month contract based job where I led UX audits, usability testing, and stakeholders interviews for enterprise mobility platforms, identifying critical usability and accessibility gaps. Delivered prioritized, actionable recommendations that improved system clarity, reduced user friction, and supported smoother operational adoption in collaboration with cross-functional teams.

Developed user-centric design for online marketplace website and mobile application, aligningwith business requirements and objectives.

● Created and utilized user flows, wireframes, prototypes, style guidelines, and mock-ups to

generate high-quality UX design solutions for web and mobile applications.

● Identified and resolved UX problems to ensure optimal user satisfaction and to achievemaximum speed and scalability.

● Applied critical thinking to ensure the technical feasibility of UI/UX designs. Collaborated withcross-functional teams, including engineering and management, to streamline the productdevelopment lifecycle.

Achievements:

● Directed research, design, and prototyping efforts for Storeus.com, boosting website leads by50% and increasing registered sellers to over 1000+.

● Enhanced user experience for the Storeus Android/iOS mobile application, resulting in over100K downloads and a 25% increase in online traffic.

● Awarded Certificate of Appreciation in 2022 for exceptional performance and contributions to thesuccessful Storeus project.

● Led a team of four designers to implement effective UX design strategies.

● Developed user-oriented designs for the main E-commerce website and mobile/web

applications to meet business objectives.

● Created and utilized iterative user flows, wireframes, prototypes, and low/high-fidelity mockupsto explore and refine product features.

● Collaborated with engineering, marketing teams, business stakeholders, and executive

leadership to present user interface elements, including menus, widgets, and tabs.

● Introduced response metrics, including feedback and usability, to gather updates on userexperience.

● Kept abreast of the latest UX/UI trends and design practices to maintain cutting-edge designexpertise.

● Ensured high design standards by developing and testing prototypes for websites, and Androidand iOS mobile applications.

Achievements:

● Boosted user traffic and orders by 80% by delivering exceptional user-oriented services.

● Minimized shipment issues, such as paperwork, excessive workload, and delivery delays, byautomating the logistics process through the creation of a Logistics Mobile App.

● Designed and delivered a comprehensive ALS(AWOK Logistic System) dashboard, enablingreal-time monitoring of shipment tracking, inventory management, and transportation, leading to warehouse-enhanced operational efficiency and cost reduction.