Description

I’m a multifaceted Marketing Leader with extensive People Management experience. I shape and nurture purposeful brands to build a sense of belonging among Employees, to ignite a bonding with Users and to feed trust across all Stakeholders eventually. I make sure that we have the right retention qualities in place both in our organisation and products, before investing heavily in marketing functions and activation plans. In order to improve retention and profitability in continuum, I drive cross-functional collaboration to enable informed decisions with an alignment around the Consumer/User Insights, Value Proposition, Business Opportunities, Company Objectives, Market Strategy & business critical metrics.

Languages

Turkish
Native or bilingual
English
Fluent
Spanish
Basic
German
Basic

Workplace preferences

Can work on-site

Berlin (up to 10km)

Miro
Head of Brand Strategy
TECH
July 2021 - October 2021 (3 months)
Berlin, Germany
- Articulating brand standards for brand design & consistency across all programs, experiences, messaging, channels and platforms
- Acting as a 'hub' for Masterbrand Strategy to ensure cross-functional alignment and cohesion internally
- Working with the brand studio, external agencies and stakeholders to identify trends, affect, review and approve all branded elements
- Working with the research and analytics partners to identify key industry & competitive insights, revenue drivers and track brand health
- Responsible for development of brand marketing OKRs that outline key opportunities for brand growth and set out actionable strategies and marketing initiatives to capture the growth in key performance indicators
Creative Direction Strategie Strategic Planning
The Coca-Cola Company
Content Excellence Group Manager
AGRICULTURE
June 2013 - December 2015 (2 years and 6 months)
Istanbul, Türkiye
• Head of Content Excellence Team (6-11 people) with an ability to deliver content for all media
• Produced content for all brands and all assets from packaging design to TV for Turkish, Caucasian and Middle Eastern markets
• Derived business and consumer insights to lead Sponsorships (ie. especially in music and sports), Partnerships (B2B) and integrated marketing strategies to deliver sales & channel excellence
• Managed 10+ agencies in various disciplines to curate content and secure strategic alignments
• Contributed to the financial planning with a communications and campaign management budget
Advertising Communication 360° User Research Packaging Design Business plan
Sonat Antepli
Freelancer
CONSULTING AND AUDITS
December 2019 - Today (6 years and 6 months)
Berlin, Germany
• Working with Casumo, Havas, Karpat, PepsiCo (snacks division) and Unilever as a consultant (both on adhoc projects and on a retainer based model).
• Oversee international (B2B and B2C) projects using data from +10 different markets / countries
• Build strategic recommendations & proposals for: Brand / Campaign / Communication Strategies & Development, New Business Development & Expansion Strategies, Business & Business Model Analysis, Growth Strategies & Forecasting, Market Research, Internal Communication Strategies & Development, Shareholder / Investor Communications, Product Management & Development, ROI modelling, etc.
• Acting as the Project Manager in close relationship with Agencies and other Partners
Project Management Communication 360° Strategic planning User Research Communication strategy Business analysis Business intelligence Business plan