Description

With more than 20 years of international experience in digital transformation, engineered systems, IoT, smart buildings, energy efficiency, and sustainable technologies, I am a strategic business growth leader who bridges technology innovation with commercial excellence.

I have held senior leadership roles at Honeywell, Eelectron, and BDR Thermea, driving multimillion-dollar revenue growth, market expansion, and double-digit business transformation across Turkey, EMEA, and Central Asia. My expertise spans sales leadership, P&L management, strategic partnerships, and customer-centric innovation, with a strong track record of delivering value-based solutions and ROI-driven results.

Key achievements include:

Scaling revenue by double digits through consultative sales and value-based solution design.

Leading cross-regional teams of up to 40 professionals with full P&L and budget responsibility.

Driving strategic partnerships with global vendors, consultants, and venture-backed technology providers.

Launching digital, cloud, AI, SmartCity and IoT platforms that improved operational efficiency and created new market opportunities.

Expanding EMEA market share through ecosystem growth, pricing optimization, and go-to-market execution.

I thrive at the intersection of technology, strategy, and business development, partnering with C-level executives, clients, and stakeholders to build trust, create long-term value, and accelerate transformation.

⚡ Core Strengths:

I am passionate about helping organizations innovate, scale, and compete globally while building sustainable ecosystems that deliver measurable business impact.

Languages

English
Native or bilingual
Turkish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

HoneywellBuildingSolutions
Sr. Digital Solutions Consultant
January 2024 - April 2025 (1 year and 3 months)
Istanbul, Türkiye
Lead the development and sales of cutting-edge digital solutions,
• driving business growth and supporting enterprise-level clients across diverse industries in achieving their digital transformation goals. Key Achievements: Spearheaded strategic sales initiatives, contributing to eight-figure revenue growth and double-digit business expansion. Directed end-to-end technology solutions, tailored to customer needs, ensuring successful implementation and high client satisfaction. Led third-party partnerships to enhance our service offerings, maintaining a competitive edge in the market. Successfully positioned the organization as a leader in digital transformation, significantly elevating market share and brand presence.
Eelectron S.P.A
Regional Business Director
October 2020 - December 2022 (2 years and 2 months)
İstanbul, Türkiye
Responsible for developing business, executing sales, carrying quota
•
• and brand positioning in the region of Turkey, and Central Asia for building management systems, Building automation system, Artificial intelligence applications and loT systems for clients. Driving designer & Consultant Engagement program. Grew 5% market share in two years through Brand positioning/demand generation Channel business management Overall Business responsibility and team management Increased regional sales revenue by $4 million, expanding market share in the EMEA region. Achieved 20% increase in client base by optimizing sales strategies and leveraging data-driven decision-making. Improved customer acquisition rate by 25% through enhanced lead generation tactics and targeted campaigns.
Honeywell Building Solutions
Sr. Global Marketing & Biz Development Manager
July 2014 - September 2020 (6 years and 2 months)
İstanbul, Türkiye
Developed a global market strategy with value propositions and solutions for the industrial vertical, enabling growth and AOP targets.
Led a lead generation program, creating $70M in global opportunities.
Supported sales teams to improve win rates, gross margins, and increase wallet share, resulting in over $20M in additional opportunities.
Created and deployed new digital, cloud-based analytic solutions and integrated platforms for the Oil & Gas and Industrial sectors.
Developed customer segmentation models targeting vertical, geographic markets, &offerings, supported by data &business cases.
Implemented Voice of Customer (VOC) - high-level customer needs vs. gaps, and providing feedback on VOC to business Leaders