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Sonia T.ST

Sonia T.

Bilingual Content Strategist & Sales Enablement

€521/day
London, GB
15+ years

Average response time: 1 hour

About Sonia

Bilingual FR/EN content strategist and editor. Twenty years across editorial and commercial roles: luxury hospitality journalism on one side, SaaS and marketplace content operations on the other.
Nine years at Houzz, the home design SaaS, scaling brand advertising across Europe, APAC and the US, ending as Global Ad Operations & Sales Enablement Manager.
Earlier in-house roles at TripAdvisor, Thomas Cook and Aol Europe.

Since going freelance, my ongoing clients include Journal des Palaces (the B2B daily for luxury hotels, as an International Editor-at-Large) and a Mumbai-based luxury design media brand I support on Europe market expansion.

What I typically work on:
- Editorial and journalism: features, C-level interviews, trade press, newsletters

- Content strategy and localisation: FR ↔ EN transcreation, brand voice, style guides

- Sales enablement content: pitch decks, one-pagers, CRM documentation, training materials

- AI-assisted content and outreach workflows, built on Make, Zoho CRM and the Claude API

- Market expansion: content and relationship work for brands entering the UK or French markets

Sectors I specialise in:
Luxury hotels, interior design and architecture, travel, SaaS and digital marketplaces.

Tools I work in:
Salesforce, HubSpot, Boostr, Zoho CRM, Make, SEMRush, SimilarWeb, Jira.

I work best with clients who care as much about voice as output, where the writing has to hold up under both editorial and commercial scrutiny. Beyond the writing itself, I bring a commercial instinct that's rare in editorial freelancers: an understanding of how sales, operations and revenue actually work behind a brief.

Day rates vary by scope: editorial from £450, strategy and enablement work £600 upwards.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
London (up to 10km)

Experience

  • JOURNAL DES PALACES, B2B
    International Editor-at-Large
    PRESS AND MEDIA
    September 2023 - Today (2 years and 9 months)
    London, UK
    French and English coverage of global luxury hospitality exclusive events and trade shows Manage the full content lifecycle from creation to publication (Interviews, articles, social media posts) Deliver error-free content adhering to strict style guidelines Launched Sponsored Content solutions: design, pricing, documentation, pitching & sales
    Hospitality Content marketing Journalism B2B Brand content
  • Houzz
    Global Brand Ad Operations & Sales Enablement Manager
    SOCIAL NETWORKS
    December 2021 - July 2023 (1 year and 7 months)
    London, UK
    - Extended Operations responsibilities for the global Brand Advertising $10M revenue channel (US, APAC, EU)
    - Led a team of three operations leads and account managers based in the US and Australia
    - Extended Sales Enablement leader role: training on newly rolled out features and new systems
    - Created new CRM processes and How-To documentation
    - Led technical and commercial updates during calls with VP and C-level executives - Mentor in 6-months Mentorship programmes
    Team management Advertising Salesforce Hubspot Sales Enablement
  • Houzz
    International Brand Ad Operations Manager
    SOCIAL NETWORKS
    February 2017 - December 2021 (4 years and 10 months)
    London, United Kingdom
    - Set and managed the operations for a newly created Brand Advertising department for EU and APAC
    - Helped scale the department, including 7 markets and 6 Sales Directors, to an annual $3M revenue
    - Created all communication and process flow with all relevant teams, including campaign delivery and reporting
    - Created all Sales Decks and processes documentation (internal and external) for the extended teams
    - Led brainstorming, Q&A sessions, and UAT on all new ad-related product rollouts
    - Organised and led regular update calls with C-level and relevant stakeholders
    - Led a team of two operations executives based in London and Sydney
    - From 2020: Sales Director role for the French market: prospecting, pitching, and closing advertising deals
    Team management Salesforce Brainstorming Advertising Email marketing

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Education

  • Master's degree
    International Institute of Communication
    2004
    Master's degree
  • Bachelor's degree
    University of Nice Sophia
    2003
    Bachelor's degree

Skill set

Categories