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Malt Strategy
Sophia HowardSH

Sophia Howard

Digital Marketing

€250/day
London, GB
3-7 years

Average response time: 1 hour

About Sophia

I have a software engineering degree with a strong passion for marketing, web development, and all things technology. I have a deep understanding of the complex challenges facing businesses and how technology can be leveraged to drive growth and success, which I've gained through 7 years of experience in the SaaS industry. I am enthusiastic about exploring the latest technological trends and innovations, and I enjoy finding creative solutions to complex problems. In my free time, I like to spend time with my family and loved ones, and I love going on holidays to discover new places and cultures. With my diverse background and expertise, I am eager to contribute to innovative projects and collaborate with talented individuals to drive meaningful change in the technology industry.

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • BRIGHT
    Digital Marketing Manager
    August 2022 - February 2023 (6 months)
    London, UK
    Bright is a B2B agile marketing consultancy. At Bright, I was the go-to digital expert. Working on a variety of client projects including websites, Hubspot CRM, email marketing and marketing automation. Achievements include:
    - Creating new website pages and optimising existing landing pages for a global leadership development company consultancy.
    - Establishing a website reporting process and dashboards for use in Bright and with clients.
    - Holding Lunch and Learns with the team to help everyone unskilled I have skills in the following area:
    - Web development (WordPress, Raw HTML CSS and JS)
    - Search Engine Optimisation (SEO)
    - Email marketing
    - Marketing automation
    - Hubspot
    - Google Analytics
    - Agile marketing
    - Canva
    - Website Reporting
  • IDRSolutions
    Head of Sales, Marketing & Website Development
    TECH
    August 2015 - March 2021 (5 years and 7 months)
    As Head of Sales, my main responsibilities included:
    - Onboarding clients: I addressed any questions or concerns the client had regarding our software and ensured they knew about other services offered by IDRsolutions. This also involved travelling to meet current and potential clients in countries such as Japan.
    - Customer retention: I discussed with clients to ensure they were satisfied with our software and to discuss license renewal fees.
    - Payments and software access: I put new software in place so that clients could pay directly from their invoices.
    - CRM implementation: I researched and implemented CRM tools for our sales and marketing teams. During my time at IDRsolutions, I successfully implemented and used Salesforce, Close.io, Hubspot, and Zoho.

    As Head of Marketing, my duties included:
    - Leading Agile ceremonies: This involved delegating tasks and checking if team members needed any help.
    - Creating statistic reports: I analysed data from Google Analytics, Google Tag Manager, Moz, and Alexa to generate reports.
    - A/B testing and reporting: I deployed Google Optimize to A/B test the website and create reports from the test results.
    - SEO management: I tracked and optimised current and new keywords using keyword tools such as Raven Tools, Moz, Google Analytics, Alexa, and Google Search Console.
    - Managing conferences: I designed and created the company's marketing material and booth layout for conferences such as JavaOne, Google Devfest, BoS America, and BoS U.K. Additionally, I was a speaker at JavaOne San Francisco and Netbeans Athens.

    As the person in charge of website development, my responsibilities included:
    - Rebranding the company website: During this process, I oversaw the layout, design, and development using HTML5, JavaScript, JQuery, and the Bootstrap framework.
    - Updating the website: I worked closely with the software development team, frequently discussing any changes that would need to be reflected on the website.
    HTML5 SaaS Webmarketing strategy Marketing Sales funnel SEO Inbou

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Education

  • Bachelor of Science
    De Montfort University
    2015
    Bachelor of Science (BSc), Computer Software Engineering

Skill set (16)

SEO
Google Analytics
Wordpress
SEMrush
Google Search Console
HTML5
HTML
Google Tag Manager
Web analytics
Salesforce
Canvas
SaaS
Webmarketing strategy
Marketing
Sales funnel
Inbou

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