Description

I'm a highly experienced content, SEO and digital specialist, with a 20-year background in publishing and digital marketing.

I understand brands, I get audiences – and I love connecting the two with useful, top-quality content.

Content that will reach the user wherever they are: search engines, social media, forums, reading newsletters...

Content that will educate, answer their questions, pique their interest, turn them into loyal clients – even advocates for your brand.

I also help you analyse your website to ensure the tech is healthy, the pages are optimised, and the layout is user-friendly so people stay on your site for longer (and come back with friends).

-> The business blurb:

Your business is unique. I create a bespoke digital marketing solution based on your business needs to help grow your business's organic audience and, ultimately, leads and sales.

So how do I do that?

I build successful content strategies, which could include content audits, content calendars and content plans.

Content management: blog creation, landing page copy, social media and newsletters, and building content teams where needed.
SEO strategies: detailed technical SEO audits and fixes, keyword and gap analysis, on-page optimisation and backlink analysis.

Web: I advise on site architecture, site migrations, navigation and footer menus, layouts and more. I work with developers/product teams and within a CMS to make technical and copy changes, if needed.

My strategies are strongly data-led, with a strong dose of gut feel and user insights based on years of experience.

I have a further aim: to help empower and upskill teams, using clear language and knowledge-sharing so they can make excellent, informed decisions in the long run.

My experience includes digital news sites, education hubs, corporate websites, and e-commerce sites.

I have won 3 awards for the websites I've managed and have racked up excellent results.

Languages

English
Native or bilingual
Afrikaans
Native or bilingual
French
Basic
Dutch
Basic

Workplace preferences

Remote only

Primarily works remotely

Miista
SEO Constultant
FASHION AND COSMETICS
January 2023 - February 2023 (1 month)
London, United Kingdom
- A full technical SEO audit of the website, with clear recommendations for dev fixes and on-page optimisation.
- Writing a biography of the founder.
SEO audit SEO Data analysis
The Academy
Content Consultant
PRESS AND MEDIA
December 2022 - December 2022
London, United Kingdom
- Copy-editing, proofreading company website, internal contracts and documents.

copy editing Proofreading/Editing
Aqualis
SEO Consultant
LUXURY GOODS
October 2022 - November 2022 (2 months)
London, UK
- A light technical SEO audit of the website, with clear recommendations and next steps.
- Workshop with the business manager to explain SEO best practices and how to use Shopify to optimise their landing pages.
SEO SEO audit Shopify