About Sophie
With over 6 years of experience as a B2B Sales and Account Manager in the Spanish market, I bring a dual expertise in Customer Success and Channel Partner Development within the SaaS and IT sectors.
I support startups and tech SMEs, primarily across Spain and the Benelux, in strengthening customer retention, structuring post-sale client relationships, and scaling revenue through indirect sales channels, all without the need for immediate in-house hiring.
💼 What I do on a daily basis:
• Manage and grow existing client accounts (relationship, upsell, satisfaction)
• Coordinate and activate partner networks (channel sales / indirect distribution)
• Lead onboarding processes, track KPIs, and conduct regular business reviews
• Create customized outreach flows (emails, LinkedIn, CRM workflows)
🛠 Tools I work with: HubSpot, SugarCRM, LinkedIn Sales Navigator, Microsoft 365
🎯 My commitment:
• Build long-lasting, trust-based client relationships driven by data and empathy
• Improve satisfaction, retention, and recurring revenue through structured follow-up
• Act as an agile, operational extension of your internal sales or marketing team
👩💻 Fully remote and on-site – available for one-off projects or ongoing monthly collaborations focused on growth, loyalty, and results.
French
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Barcelone (up to 20km)
Experience
- Sophie FerrandCommercial Continuity Consultant | B2B Tech SalesSOFTWARE PUBLISHINGDecember 2025 - Today (6 months)Barcelone, SpainWorking with B2B Tech companies in Barcelona to build commercial continuity frameworks that protect revenue during extended absences — parental leave, long-term sick leave, unplanned departures.Focus areas :→ Pipeline securing and structured handover before absence starts→ Client relationship continuity during transition→ Return-to-performance frameworks for sales reps coming backGrounded in 6+ years of B2B Tech Sales experience across SaaS, IT and digital solutions markets in Spain and Europe.
- Byrd technologiesSenior Key Account ManagerApril 2022 - March 2024 (1 year and 11 months)• In charge of invoicing 50% of the total Spain turnover• Managing projects with clients at the C-level• Building customer relationship plus
- Foxize schoolAccount Relationship ManagerNovember 2021 - March 2022 (5 months)- In charge of a clients' portfolio (50+ clients and representing 50% of the total Spain turnover) • Managing projects with clients at the C-level • Fotocasa, Vygon, Baxi, Farmacias Trebol, Agile Institute, Tinkle, UPF-BSM... • Onboarding and Training • Building customer relationship • Preparing and presenting offers for Ad-Hoc developments - Taking care of Inbound & Outbound Leads • Presenting offers • Follow up • Building projects with new clients • Analysing their needs
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Education
- Msc Business Innovation with Entrepreneurship and Innovation Management International BusinessBirkbeck Collège, Univerty of London2014Business Innovation with Entrepreneurship and Innovation Management International Business
- Bachelor of Business Administration (BBA)The American Business school of Paris2011Bachelor of Business Administration (BBA)