Sophie Guard

Accomplished, ambitious, confident and passionate sales expert with over 15 years’ experience in leading commercial strategies, developing commercial teams and leading operational performances across beauty and healthcare within retail (bricks and mortar and e-commerce).

Skilled in implementing, developing and executing winning sales strategies. Specialising in new business development, achieving win-win outcomes for customers, the business and the team, whilst exceeding all targets and KPIs. Proven success in leading dynamic sales teams, as well as driving revenue that contributes to an organisation’s long term financial goals and profitability. Ability to quickly establish credibility with key stakeholders whilst growing an organisation’s brand and market share.