Skill set (19)
Sophie in a few words
I’m Sophie, a UK-based Creative Copywriter with over ten years of advertising experience. As well as web, email, video, social, print and radio, I’m often asked to help with creative briefs, brand propositions, content creation, brand guidelines, vision statements and to give things a name. Throughout my time, I've worked across various sectors and channels, both on consumer-facing, healthcare, and B2B accounts. I've named drugs, created TV ads, developed global social media campaigns and everything in between. Primarily a conceptual thinker, I’m big on ideas as well as words.
Experience
- Freelance Conceptual and Creative CopywriterFreelance Creative CopywriterApril 2018 - Today (7 years and 1 month)Clients: Saint Lucia Tourism Authority, Lusso Travel, Worldwide Escapes, Richstone Properties, MPSL, The Avenue Responsibilities: Concepts for videos, press ads, and seasonal campaigns. Content creation, graphic design, art direction, video editing and WordPress development.
- Havas HealthCreative CopywriterJuly 2015 - April 2018 (2 years and 9 months)Clients: The World vs. MS, Astra Zeneca, Merck, Sanofi Genzyme, Roche, Novartis Responsibilities: Concepts for video scripts, press ads, congresses, and games. Content creation, overseeing and signing off creative.
- McCann ManchesterCreative CopywriterJanuary 2012 - July 2015 (3 years and 6 months)Clients: Aldi, Jacamo, SimplyBe, JD Williams, CrossCountry, IHG, Liverpool ONE, Npower, Shire, Ella's Kitchen Responsibilities: Concepts for TV scripts and press ads. Creating brand guidelines, look-books, POS and casting for shoots.
Recommendations
Education
- Bachelor of ArtsThe University of Salford2012Bachelor of Arts (B.A.), Graphic Design