Description

Experienced Marketing Consultant with a 16+ year history of working in the events industry. Skilled in strategy, virtual event marketing and implementation, copywriting, content development, direct marketing, web design, market research, and management. I have experience across both B2B and B2C and a Marketing degree from Bristol Business School. I'm also a member of the Chartered Institute of Marketing (MCIM).

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Clarion Gaming
Marketing Director
November 2025 - March 2026 (4 months)
• • Led the strategic rebrand of Clarion Gaming to WorldGaming, defining positioning, brand architecture, and global go-to-market rollout
• • Established the central brand narrative and messaging framework, aligning multiple business units (events, media, data) under a unified commercial identity
• • Directed cross-functional teams and senior stakeholders across digital, design, PR, and marketing to deliver a coordinated, phased rebrand launch
• • Owned the sponsorship marketing strategy for iGB L!VE, aligning marketing activity with revenue targets and commercial priorities
• • Designed and implemented a full-funnel sponsor acquisition model to drive qualified pipeline and improve conversion to sales
• • Acted as a senior strategic partner to sales leadership, ensuring marketing directly supported revenue growth, lead quality, and partner acquisition
Valiant & Company
Marketing Consultant
June 2025 - August 2025 (2 months)
• • Marketing strategy development – Created full marketing strategy for the London EV Show, aligning audience targeting, campaign planning, and channel mix to maximise registrations and sponsorship leads.
• • Campaign planning & ROI focus – Produced a detailed campaign plan prioritising high-ROI channels, streamlining spend, and improving audience acquisition eƯiciency.
• • Data quality & lead management – Conducted a data gap analysis and overhauled capture processes, increasing lead quality, reducing duplicates, and enabling accurate campaign reporting.
• • Brand repositioning – Directed a full event rebrand to strengthen market positioning and repair brand perception after previous performance challenges.
• • Team structure & workflow optimisation – Advised senior leadership on resource gaps and reporting lines, recommending changes that improved workflow, accountability, and delivery speed.
PEI Group
Head of Central Marketing (Permanent)
January 2025 - April 2025 (3 months)
• • Lead nurture strategy & conversion growth – Designed and launched a fast-track lead nurture journey that tripled conversion rates for high-value sponsorship prospects.
• • Team restructure & workflow optimisation – Restructured reporting lines and overhauled workflows, doubling team output, improving accountability, and streamlining communication across the business.
• • Cross-departmental collaboration – Built strong relationships with senior stakeholders across data, digital, design, and events to align on priorities and deliver integrated campaigns.
• • Audience acquisition & data segmentation – Developed precision-targeted audience acquisition strategies using clean, segmented data to optimise reach and engagement.
• • Technology implementation – Oversaw the rollout of 'Knak' to improve email creation eƯiciency, standardise processes, and boost creative output across the marketing team.