Sophie Stevens

● PR working on retail and health brands including Superdrug Healthcare, ProVen Probiotics, MyPro DiaCare, The OVA Co. Ovesse and The Perfume Shop.

● Key campaign work: Superdrug You Before Yes Sexual Consent Campaign, ProVen Probiotics' Yellow Friday Campaign, Superdrug Travel Vaccination Influencer Campaign, Superdrug Pharmacy First Launch, MyPro DiaCare Food Bowl Influencer Event and The OVA Co. UK launch.

● Duties include leading a press office and managing press activity, including securing product placement and expert advice coverage, drafting press releases, pulling together briefing materials for clients and ambassadors ahead of media interviews, managing press release/e-alert plans, generating news stories, and dealing with media issues. Dealing with image, quote and sample requests.

● Working with influencers on a paid for and organic basis across product placement, services, and events.

● Organising media events and radio days - briefing in the spokesperson and ambassadors for the activations.

● Managing and working with junior members of the team and briefing them on campaign and press office work.

● Reporting - compiling weekly, monthly and quarterly reports, analysing coverage metrics against KPIs.

● Working on UK and Global accounts including Asda, Cadbury, Dove, Jadu (B2B Tech), Booking.com, Paused.com, Stellantis, Pernod Ricard Global Travel Retail, Puma, Swarovski, AbilityNet, Ordo, and P&G brands.

● Key campaign work: Puma Re:Jersey Campaign, Citroen's Not A Car influencer campaign, Asda's Christmas Ad, Pernod Ricard Pink It Up Amsterdam Airport Activation, Pampers Little Village Partnership, Tena #IWillBeMe, Ordo Christmas Gifting Campaign, Dove Peta Cruelty Free Announcement, Tech4Good Awards 2020 & 2021, TechShare Pro 2024, Oral-B Genius X Product Launch, and Cadbury Secret Santa Influencer Campaign.

● My duties include activating and managing global campaigns. Compiling global toolkits and market guidance documents to support up to 29 markets in launching the campaigns.

● Drafting consumer and trade press releases and securing consumer and trade coverage across top tier titles.

● Influencer outreach and fee negotiation for sponsored collaborations, liaising with influencers from nano to mega size. Compiling influencer briefs and strategies and collating contracts.

● Activating influencer campaigns through Tribe.

● Compiling and brainstorming PR and media plans and strategies.

● Collating marketing copy for internal and external newsletters.

● Press and influencer event management and organising local sampling events, including compiling briefing packs for staff.

● Directing photo shoots for local activations and stunts, and briefing in photographers.

● Budget planning and management using cost estimates and budget phasing schedules.

● Crisis and issues management, drafting external statements and managing media relations.

● Managing a radio day for an Oral-B product launch and briefing in the radio spokesperson.

● Compiling consumer trends reports, internal communications copy and brand blog posts.

● Managing junior members of the team and briefing them on campaign work.

PR Account Manager working on retail and beauty brands including Superdrug, GOSH Copenhagen and B.

● Key campaign work: Superdrug Tampon Tax Back, GOSH AW17 Product Launch, Superdrug New Store Openings, Sarah Jessica Parker In-Store Photo-call and Superdrug's Health & Beautycard 5th Birthday.

● Duties include compiling press releases and flashes, pitching to media and influencers, securing consumer and trade coverage in top tier media titles.

● Managing GOSH Copenhagen's UK social media sites, including Instagram, Twitter and Facebook. Creating content for all social platforms and compiling reports using Sprout Social.

● Organising press, influencer and supplier events and managing event budgets.

● Managing UK campaigns including Superdrug's Tampon Tax back campaign which included organising a London Fashion Week stunt, MP outreach, and directing campaign assets including a video, creative mailer and media materials.

● Organising Superdrug store openings, targeting local and trade media. Securing local media and bloggers to attend the opening to sample beauty services.

● Compiling photography and event briefs. Styling and managing lookbook shoots.

● Organising in-store celebrity photo calls and selling-in imagery to showbiz media.

● Crisis and issues management, undertaking an issues and crisis management course at CIPR.

● Working with influencers and targeting them for unpaid gifting opportunities.

● Presenting at new business pitches, and assisting in the research, and generating campaign ideas in the lead up to the pitch.

● Compiling weekly and social media reporting.

● Managing junior members of the team and offering support when needed.

● Press office duties include dealing with price, image, sample and stockist requests.