Sophie Viridaud

Fierce marketer, brand innovator & creative mind with over 10 years of marketing experience in cosmetics across 4 different markets (France, Italy, Germany, US) both in local marketing and marketing development.

I can help you grow your beauty or wellness business in two ways:

1. Project consultancy: I can deliver strategic & actionable recommendations regarding any of the following topics (brand launch or relaunch, innovation & design development, product launch, brand identity, strategic positioning, marketing mix, communication strategy, competitive intelligence, trends analysis)

2. Interim marketing management: I can be available for a fixed term assignment, on a part-time or full-time basis.

I work remotely but I can be flexible geographically on a hybrid basis in Europe (primarily Paris) and in the US (New York, LA).

My key strength:

- Strategic thinking (launch strategy, brand identity & positioning)

- Creativity (concept, design, content ideation and creation)

- Acute sense of aesthetics and sensitivity to trends

My way of working:

- I am highly adaptable and I am used in fast-paced and ever-changing environments

- I have strong presentation skills with a lot of exposure to senior management and retailers as well

- I am pragmatic with an action-focused and solution-driven mindset

- I am very resourceful and able to use any available tool to create inspiring visuals and rough designs (for testing, briefing, internal discussions purposes)

- I can work interchangeably in English and French