Skill set (9)
Sophie in a few words
Fierce marketer, brand innovator & creative mind with over 10 years of marketing experience in cosmetics across 4 different markets (France, Italy, Germany, US) both in local marketing and marketing development.
I can help you grow your beauty or wellness business in two ways:
1. Project consultancy: I can deliver strategic & actionable recommendations regarding any of the following topics (brand launch or relaunch, innovation & design development, product launch, brand identity, strategic positioning, marketing mix, communication strategy, competitive intelligence, trends analysis)
2. Interim marketing management: I can be available for a fixed term assignment, on a part-time or full-time basis.
I work remotely but I can be flexible geographically on a hybrid basis in Europe (primarily Paris) and in the US (New York, LA).
My key strength:
- Strategic thinking (launch strategy, brand identity & positioning)
- Creativity (concept, design, content ideation and creation)
- Acute sense of aesthetics and sensitivity to trends
My way of working:
- I am highly adaptable and I am used in fast-paced and ever-changing environments
- I have strong presentation skills with a lot of exposure to senior management and retailers as well
- I am pragmatic with an action-focused and solution-driven mindset
- I am very resourceful and able to use any available tool to create inspiring visuals and rough designs (for testing, briefing, internal discussions purposes)
- I can work interchangeably in English and French
Experience
- HenkelSENIOR INNOVATION MANAGER - HAIR COLOR & STYLING USFASHION & COSMETICSJune 2019 - June 2022 (3 years and 1 month)Stamford, United States+ Lead brand strategy & innovation pipeline for hair color & styling to gain market share and become top #3 color manufacturer at Walmartand Product of the year 2021 and 2022+ Develop 5-year growth plan for hair color & styling+ Oversee innovation summits and line review meetings with top retailers+ Lead Henkel’s annual Hair Commercial Meeting+ Supervise team of 2 people+ Manage regional marketing innovation budget ($2M)
- HenkelBRAND MANAGER - HAIR COLOR USFASHION & COSMETICSJune 2017 - May 2019 (1 year and 12 months)Stamford, United States+ Launched göt2b Color brand in 2018 in the US representing 40% of bold segment growth+ Created 1st limited edition & digital focused campaign with Shay Mitchell for Color Ultime with 3.5M views on Youtube+ Co-led 1st EDM original series for göt2b Color+ Led PR strategy & events for total Hair+ Managed brand performance, P&L and marketing budget ($10M)
- HenkelBRAND MANAGER - HAIR COLORFASHION & COSMETICSJanuary 2015 - May 2017 (2 years and 5 months)Dusseldorf, Germany+ Developed new brand Color Expert from the concept ideation until the launch planned in 20 countries+ Created 360⁰ communication campaign for Color Expert+ Conducted a brand's image & performance analysis on Blonde leading to new brand strategy
Recommendations
Education
- BACCALAUREATLycée Henri IV2004
- MASTER IN MANAGEMENTESCP EUROPE2010Master in Management ranked 5th worldwide by the Financial Times in 2022
Certifications
- Integrative Nutrition Health CoachInstitute for Integrative Nutrition (IIN) - New York2023