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Malt Strategy
Sophie WeenenSW

Sophie Weenen

Marketing/digital consultant in healthcare

On-demand
Edegem, BE
15+ years
brand management
organizational
digital marketing
omnichannel campaign plann
Market analysis

Average response time: 1 hour

About Sophie

Senior Brand Manager Freelance Consultant with expertise in Life sciences (biotech, pharma and medical devices) and in FMCG, from strategic thinking to tactical execution, leveraging my strong digital skills. A creative hands-on collaborator with a passion for managing projects and juggling multiple tasks.

Driven by my entrepreneurial spirit, I acquired and now run my own (small) webshop — my personal playground for testing and refining online strategies. I manage a Wix-based website and store with automated email flows, create and optimize campaigns, posts, ads on Instagram, Facebook and Google Ads, collaborate with micro-influencers, and analyze performance/attribution through Meta Business Suite, Google Analytics and Wix. Continuously experimenting with new ideas, content and campaign setups has significantly expanded my digital marketing expertise and helps me keep my skills sharp in a fast-evolving landscape.

In short, what I bring to your company -> hands-on operational experience in digital marketing, alongside my ability to think strategically

  • Dutch

    Native or bilingual

  • English

    Fluent

  • French

    Fluent

Can work on-site
Edegem (up to 50km)

Experience

  • Gedeon Richter
    Digital Projects Brand Manager, as freelance marketing consultant
    PHARMACEUTICALS INDUSTRY
    January 2026 - April 2026 (3 months)
    Groot-Bijgaarden, Belgium
    Digital plan setting up/creating content for
    • email marketing (Mailchimp),
    • social media and
    • the service webplatform (WordPress)
    to create continuous, consistent touchpoints along the customer journey
    Including UTM tagging to analyze and optimize campaigns and improve engagement
    Mailchimp Wordpress digital marketing Content marketing Social media
  • SOWE Consulting
    Freelance Consultant
    September 2023 - Today (2 years and 9 months)
    Edegem, Belgium
    Started as a freelance marketing consultant and worked for the following companies: Pfizer (2x), Abbott and now Gedeon Richter (short term)
  • webshop Cultra
    Owner and manager
    October 2025 - Today (8 months)
    Driven by my entrepreneurial spirit, I acquired and now run my own (small) webshop — my personal playground for testing and refining online strategies. I manage a Wix-based website and store with automated email flows, create and optimize campaigns, posts, ads on Instagram, Facebook and Google Ads, collaborate with micro-influencers, and analyze performance/attribution through Meta Business Suite, Google Analytics and Wix. Continuously experimenting with new ideas, content and campaign setups has significantly expanded my digital marketing expertise and helps me keep my skills sharp in a fast-evolving landscape.
    Wix Google Analytics Google AdWords Social media Meta Business Suite
Check out Sophie's experience

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Education

  • Latin-Mathematics
    Vita et Pax-College
    Latin-Mathematics
  • Handelsingenieur/ Commercial engineer
    (university K.U. Leuven)
    Handelsingenieur/ Commercial engineer
Check out Sophie's education

Certifications

Skill set

Product Launch Strategy
Product life cycle management

Categories