Description

I’m Sophie, a cultural strategist, brand specialist and ex-marketing director with over 10 years of experience, specialising in storytelling with impact.

I work with culture-curious & mission-driven brands to uncover & refine the stories that drive cultural relevance & build real audience connections.

From brand positioning to creative & campaign strategy, social media strategy, ideation and support to pitch-winning partnership strategy, I can support you in telling stories with real impact, and crafting brand positioning with real-world standout, connecting you to your audience across owned & paid media channels, driving engagement & getting your brand noticed!

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

The Turner Twins:
BRAND MARKETING DIRECTOR
January 2025 - Today (1 year and 5 months)
Leading brand strategy & partnership strategy for explorer & filmmaker duo: The Turner Twins, developing their media & channel strategy, growing audiences across owned & paid media.
Media Planning Brand Strategy Social media Communication strategy Partnerships
WaterBear Network
BRAND MARKETING DIRECTOR
February 2023 - December 2024 (1 year and 10 months)
Amsterdam, NH, Netherlands
Lead on masterbrand & partnership marketing: brand repositioning, strategy, channel & activation planning, driving key metrics across social, digital & owned channels - increase in social following & platform engagement +5% Develop new business strategy & lead on pitching: Won +€5m new business: Rolex, Oatly, Nikon, Deciem, Patagonia, Talisker, Glastonbury Festival, Finisterre & More
The Vegetarian Butcher:
GLOBAL BRAND MANAGER
August 2021 - February 2023 (1 year and 6 months)
Rotterdam, ZH, Netherlands
Drive a 'Food Revolution' with vegetarian meat, increasing global brand awareness & sales for The Vegetarian Butcher across all global markets, refreshing our brand strategy & assets to drive growth. Develop & roll-out global marketing strategy, NPD, design principles & assets to all global markets Build partnerships with new retailers & strategic partners