About Soukaina
I help companies transform their supply chains to improve service levels, reduce costs, and unlock working capital.
With 15+ years of international experience in FMCG organizations including Procter & Gamble, Carlsberg Group, and Fine Hygienic Holding, I have led large-scale supply chain transformation programs across Europe and the Middle East, combining strategic design with operational execution.
My focus is to help organizations build resilient, efficient, and scalable supply chains that support business growth and profitability.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Arabic
Native or bilingual
Can work on-site
Dubai (up to 50km)
Experience
- FreelancerFreelance & Independent EngagementsJune 2024 - Today (2 years)
- Providing consultancy and advisory services to FMCG and retail organizations, on supply chain transformation, operational excellence and performance optimization with a focus on cost structure, service improvement and working capital efficiency
- Partnering with senior leadership teams to assess supply chain maturity, define transformation roadmaps, and drive capability building business initiatives and organizational design
- Collaborating Guest Lecturer & Speaker at Westford University and Demont Institute, delivering academic and professional sessions on value chain, supply chain strategy and entrepreneurship
- Member of the Leadership Team of P&G alumni UAE Chapter, leading the logistics section and contributing to network development
- Serving as Jury Member for the Supply Chain Excellence Awards MEA, evaluating large-scale transformation innovations and best practices in supply chain
- Fine Hygienic HoldingHead of Supply Chain Transformation & Capability ProgramsLOGISTICS AND SUPPLY CHAINMarch 2022 - December 2024 (2 years and 9 months)Dubai - United Arab Emirates
- Leading company-wide Supply Network capability program, aligning business operations strategies with corporate objectives
- Engaging cross-functional teams to drive operational excellence, Lean methodology adoption and process optimization
- Heading ERP and business Transformation, streamlining demand, supply, inventory, order management, logistics & more
- Directing strategic initiatives including the development and launch of an eco-friendly product line, fostering cross department collaboration to create comprehensive business and investment plans, achieving a 15% increase in volume and revenue
- Fine Hygienic HoldingSupply Chain Associate DirectorLOGISTICS AND SUPPLY CHAINSeptember 2019 - February 2022 (2 years and 5 months)Dubai, United Arab Emirates
- Directed End-to-End Supply Chain Planning and Logistics Operations, a diverse team of 100+, multimillion dollar budgets
- Drove profit margins increase and cost savings through strategic supply network design, innovation & transformation
- Designed and implemented integrated inventory and synchronization operating model across local and import/export sales channels enhancing agility and reducing working capital
- Achieved +30% forecast accuracy, -30% inventory, +15% efficiency, +50% daily customer service
- Accelerated time-to-market (72h to <24h), enabling agile response to demand volatility
- Deployed a new demand strategy ensuring responsiveness in peak periods and 100% fill rate for new products launches
- Implemented a strategic reverse logistics program reducing retailers returns from 20% to 4%, cutting obsoletes by 30%
- Over delivered budget targets by 20% through innovative logistics solutions and contracts negotiations
- Developed a high-performance culture through leadership programs, talent development, performance recognition initiatives
- Obtained highest score in Manager Quality Survey (94%), reflecting strong leadership and team development capabilities
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Education
- Master's DegreeNational Institute of Applied Sciences INSAMaster's Degree