About Stelios
Greek
Native or bilingual
Spanish
Basic
French
Basic
English
Fluent
Experience
- Level Up Digital - Performance Digital MediaPPC FreelancerE-COMMERCEJuly 2024 - Today (1 year and 11 months)Athens, Greece• Specializing in scalable growth strategies for small to mid-sized clients• Strategically plan, set up, and optimize paid media campaigns across Google Ads, Meta Ads, and other programmatic/self-serve platforms.• Manage end-to-end campaign execution: audience research, keyword planning, A/B testing, ad copywriting, bidding strategies, and budget pacing.• Focus on performance-driven outcomes: improving ROAS, reducing CPA, and increasing conversion rates across e-commerce and lead-gen verticals.• Provide strategic consulting on digital channel mix, budget allocation, and performance measurement based on business objectives.• Build and maintain dashboards (GA4, Looker Studio, Google Sheets) for real-time performance tracking and actionable insights.
- DentsuPerformance Marketing Team LeaderE-COMMERCEJuly 2021 - July 2024 (3 years)Athens, Greece• Managing a team of specialists to ensure the provision of the best digital performance services in terms of branding, ecommerce sales & ROI.• Communication with clients in higher level in order to fulfill their needs and requests as per their presence in the digital ecosystem.• Wider overview of campaigns on Meta business manager, Google Ads, as well as Google Analytics, Google Tag manager, etc.• Managing tools (google data studio, supermetrics) to deliver the best performance and reporting to clients.• Training and supporting internal team as well as clients whenever is needed in order to keep up with latest digital trends, tools and insights.Indicative clientele: Kotsovolos.gr, Petas.gr, Mastercard, Pringles, Kraft Heinz, Ferrero, etc.
- iProspectSenior Performance Marketing SpecialistE-COMMERCEDecember 2019 - July 2021 (1 year and 7 months)Athens, Greece• Working hands on in platforms of Facebook business manager, Google Ads, Google Analytics, Google Tag manager, LinkedIn Campaign Manager.• Wider strategic role as part of an ongoing digital media presence of clients, so as to maximize ROAS / ROI via paid campaigns. (ACD,LPD), Petas.gr, Moustakas Toys, ToyGuru, Mastercard, Pringles, Kraft Heinz
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Education
- National and Kapodestrian University of Athens2006
- Michigan Certificate of Proficiency in EnglishNivel IntermedioMichigan Certificate of Proficiency in English
Certifications
- Google Partner CertificationGoogle2024