Stephane Dadjo

Key deliverables:

Global Market Research & Entry Modeling: Development and management of comprehensive market entry frameworks, guiding strategic expansion across diverse regions through data-driven insights and competitive analysis

Go-to-Market Strategy Development: Integration of go-to-market strategies for product launches, partnerships, and regional campaigns, including budget, forecasts, and channel mix Campaign Execution & Channel Oversight: Execution across digital (social, search, display), offline (events, sponsorships), content, and PR initiatives to drive multi-channel awareness and measurable growth Brand Strategy & Messaging Alignment: Spearheading brand positioning and messaging architecture to ensure consistency and resonance across customer touchpoints and regional markets Marketing Automation & CRM Lifecycle Management: Implementation of marketing automation tools and nurture CRM lifecycles to personalize engagement, boost conversion, and sustain long-term customer relationships Team Leadership & Development: Building and mentoring high-performing marketing teams, fostering a culture of ownership, creativity, and accountability to scale channel operations Cross-functional & Partner Collaboration: Management of external agencies, media partners, and internal stakeholders to ensure campaign excellence and strategic cohesion across projects

Content Strategy & Performance Marketing: Social Media Strategy & Community Engagement: Product Marketing & Innovation Enablement: AI and Analytics: Event & Exhibition Management

Partnered with the C-suites to define marketing strategies and reposition the brand across competitive markets Directed strategic alignment between marketing and sales, increasing revenue by 40% (2021–2024) Led and coached a cross-functional team of 5 in Digital and offline campaigns planning, social media management, website & SEO/ AEO, paid Ads, and content creation. Handled the budgeting, CRM lifecycle execution, and supplier communications Designed and executed regional expansion strategies, including market research initiatives in Johannesburg and Cape Town, thereby shaping the product-market fit for South Africa Orchestrated international event strategy and leadership presence at Automechanika Dubai and Johannesburg; generated 300+ qualified leads per show Managed high-level stakeholder relationships, including OEM brand partners (e.g., NTN Europe, SKF, Corteco, GMB, ILJIN, Dayco, Sedis) and regional distributors across GCC, Europe & Africa Launched the WIKI bearings podcast as a community outreach strategy for brand authority Oversaw the rebranding of the MCB brand as well as the latest product launches Oversaw the development of integrated marketing ecosystems, optimizing inbound lead flow by 45% YoY starting in 2021 Created and reviewed yearly marketing strategies, setting KPIs for monthly and quarterly measurements Presented monthly campaign ROI and funnel performance insights to executive boards, shaping ongoing decision-making

Digital marketing coordinator handling creative content creation, content writing targeting the French-speaking demography.