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Stephanie PhillipsSP

Stephanie Phillips

Fractional CSO, Behavior Change Consultant

€1,000/day
London, GB
15+ years

Average response time: 1 hour

About Stephanie

For twenty years I have helped define, build and save brands from start-ups like Nest, Tile and Lyft to giant multinationals like Adidas and BMW. I have also designed effective behavioural change campaigns, taking on complex issues from terrorist grooming to pedophile deterrence and early childhood learning.

I love wicked problems and the insights that unlock them. Let’s make something that matters together.

Check out some of my behavioural change work here:
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Fluent

Can work on-site
London (up to 50km)

Experience

  • GOODBY, SILVERSTEIN & PARTNERS
    Group Strategy Director
    January 2019 - January 2024 (5 years)
    San Francisco, CA, USA
    • BMW: From Superbowl commercials with Arnie to hard working sales promotions, I reinjected the ultimate driving machine with relevance for a new generation of luxury buyers making it no1 luxury car manufacturer 3 years in a row
    • Genentech: Repositioned the brand as the place that "Asks bigger questions", improving trust metrics and talent acquisition. Developed a campaign to tackle racial bias in the American healthcare system
    • San Diego Zoo: repositioned the world's most famous zoo from entertainment destination to conservation organization to help it survive the pandemic and beyond
    • Grove Collaborative: Confronted people with our passive addiction to single use plastic to promote more ecological aluminium alternatives
  • Lyft
    Head of Brand Strategy
    August 2017 - October 2018 (1 year and 2 months)
    San Francisco, CA, USA
    • Led creative strategy for our internal creative studio as well as with external agencies
    • Led the brand development process for driver and rider recruitment, leading to double digit growth in preference and awareness
    • Developed an interactive experiment to prove that passengers who talk with their Lyft drivers are happier than Uber passengers
  • Various
    Strategy Consultant
    July 2015 - July 2017 (2 years)
    • Various projects for Adidas, Amazon Prime, Tile
    • XQ Superschool Project: provoked Americans into rethinking the archaic, biased and stunted public school system for Laurene Powell Jobs

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Education

  • Bachelor of Science
    Oxford University Oxford
    Human Sciences, BA
  • French Baccalaureate
    Lycee Francais Charles de Gaulle
    French Baccalaureate

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