Description

An expert content marketer with 7 years of experience crafting impactful AI-focused content pieces, specialising in strategy, SEO optimisation, and thought leadership.

As adept at building long-form content that converts - such as driving $10M+ in annual revenue through a single research report - as I am maximising website performance through short-form copy, like achieving top Google rankings, including AI overview, for high-intent keywords.

I create strategic content creation that drives pipeline through effective distribution and SERP optimisation. I love telling stories (something my friends and family are only too aware of!) and can help your brand build focused narratives that resonate with your ideal customers.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

VERINT
SENIOR MARKETING AND COMMUNICATIONS MANAGER
TECH
January 2022 - April 2025 (3 years and 3 months)
London, United Kingdom
• Content Lead: Led strategy for AI-powered Voice of the Customer (VOC) solution, partnering with Go-to-Market teams to create high-impact short- & long-form content.
• Revenue Driving Content: Directly influenced $20m+ in annual revenue through thought leadership research projects targeting Verint's ICP buyer.
• Strategic Content Creation: Increased organic web traffic for product-specific blogs by 25% with SEO-led strategy over the space of 12 months.
• SERP Success: Optimised VOC solution web pages strategic KW, resulting in page one Google rankings and AI overview snippets for 10 high intent keywords
• Cross-Channel Promotion: Boosted direct web traffic by 20% through strategic promotion via email, social media, and content syndication.
• Research Project Management: Directed the allocation of $300,000 annual research spending, collaborating with stakeholders across the enterprise to achieve project milestones on schedule and within budget.
• Experience using: SEMRush, Hubspot, Google Docs, Microsoft Office & Teams, Wrike project management, Figma, PowerBI, Microsoft Copilot and iMovie.
SEO Content marketing Brand content SAAS Strategic planning
–LYVLY
COMMUNICATIONS AND CONTENT MANAGER
October 2018 - March 2020 (1 year and 5 months)
• Led Lyvly's content strategy across digital platforms, supporting growth from 120 to 500 tenants in 12 months
• Successfully crafted and implemented unified brand voice across all digital platforms, driving brand recognition and customer engagement.
• Increased blog traffic to 1,000 monthly visitors through organic SEO, social distribution, and partnerships.
• Successfully led email marketing efforts to optimize lead conversion, increasing website CVR from 1.5% to 2.5% in six months
• Edited a bi-weekly community newsletter, achieving 60%+ open rates and 15%+ CTR through A/B testing
• Experience using: Hubspot, Mailchimp, Buffer, Unbounce, Zapier, Apple Keynote, Imovie and Adobe Premier Pro
Social media Content marketing Proofreading/Editing SEO
TABL
HEAD OF COMMUNICATIONS
February 2018 - September 2018 (7 months)
• Led communications and content strategy, serving as copywriter, sub-editor, press officer, and social media manager
• Designed and launched successful Facebook video ad campaigns, achieving a sign-up cost of under $2.00 per user.
• Improved newsletter open rates by 5% through A/B testing of subject lines, send times, and days.
Brand content Content marketing Proofreading/Editing Storytelling