About Steven
Hi, I'm Steve. Having spent over a decade working in trade and channel marketing for some of the world's largest brands (Microsoft, HP, and Samsung to name a few), across industries from tech to healthcare, and on local and global levels, I now take all of that experience to work freelance with brands to help them grow online.
I specialise in Amazon, both Seller (FBA) and Vendor, as well as D2C e-commerce including Shopify, email CRM, and social media. I operate best when working alongside and hands-on with my clients, however also upskill where necessary to add more value to the business.
I have demonstratable experience in growing brands online, from launching 8 healthcare brands at the same time across Europe on Amazon to generating more than 8:1 ROAS on PPC campaigns.
My key aim is to add value to any business I work with.
English
Native or bilingual
Can work on-site
Fleet (up to 50km)
Experience
- Reflex ConsultancyFounder & DirectorE-COMMERCEMay 2022 - Today (4 years and 1 month)United KingdomProviding businesses of all sizes consultation services to grow their e commerce footprint and revenue streams. Specialising in Amazon, e commerce, and omnichannel GTM routes.
- Karo PharmaGlobal Amazon Marketing ManagerE-COMMERCEDecember 2021 - April 2022 (4 months)United KingdomManaged all aspects of Amazon marketing during a setup and acceleration phase to enable rapid growth of all Karo Pharma brands and SKUs across key European countries.• Contributed to an overall 3x sell out increase in 3 months by enabling retail readiness for all SKUs within more than 10 brands across key European countries - including UK and Germany - for improved organic discoverability, SEO optimisation, and customer conversion improvements.• Activated marketing campaigns which increased attributed sales revenue by 4.6x and generated significant incremental margin. Done through effective Sponsored Products, Brands, and Display campaigns built with extensive research and specific goals.• Achieved 6x category #1 Best Sellers across intimate hygiene, foot care, and skincare where products were previously outside of the top 100.• Building PDP, marketing campaigns, and Brand Store assets and copy.• Keyword research for enhanced product visibility.• Drove over 30 NPI launches on Amazon, including new countries.• Managed Brand Registry for all ASINs and brands, including registering new brands.• Worked with local markets to link Brand Marketing campaigns to Amazon, improve conversion, and capture additional metrics to demonstrate further Brand Marketing value and company synergy.
- Samsung ElectronicsB2B Channel Marketing Manager (Mobile, Tablet, Computing)May 2021 - December 2021 (7 months)United Kingdom*Short-term maternity cover role* Responsible for the marketing planning, execution, and performance of multiple key B2B accounts. I manage multimillion-dollar base and incremental investments to drive product consideration and conversion via GTM planning, NPI launches, product lifecycle management, and Partner Programme, whilst demonstrating clear ROI, commercial thinking, and a 360-degree consumer-focused approach.
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Education
- A-level, Double Applied ICT, Sports & Physical Education, Mathematics & StatisticsSheffield College/Hillsborough2009A-level, Double Applied ICT, Sports & Physical Education, Mathematics & Statistics
- GCSE, Mathematics, Design & Tech, English Language & Literature, PE, Science, History, Geography, GermanParkwood High School2007GCSE, Mathematics, Design & Tech, English Language & Literature, PE, Science, History, Geography, German
Certifications
- Amazon Retail for Advertisers CertificationAmazon2022
- Sponsored Ads CertificationAmazon2022