Steven Pike

Contracted to work within Aumcore and Appnova agency teams to lead client strategy across SEO, paid media, and digital transformation. Acted as a trusted strategic advisor and internal delivery lead, shaping omnichannel growth programs and performance analytics across EMEA and US markets. Worked on behalf of agency leadership to enhance client outcomes, manage global media budgets, and deliver full-funnel ROI.

Client-side digital marketing manager for the UK's principal TV-shopping retailer. Owned the paid media programme end-to-end — strategy, budget allocation, campaign architecture, performance reporting — and partnered with merchandising and broadcast teams to align online demand against live TV inventory.

Managed a £40,000 weekly paid media budget generating £1M+ in monthly sales. Ran strategic testing and growth modelling to optimise spend allocation across search and shopping campaigns. Built systematic spend-allocation modelling across Google Ads and Bing Ads, with weekly performance cadence informing trading and merchandising decisions. Drove channel-mix evolution as the business shifted from broadcast-led to digital-led acquisition.

Headline result: improved shopping campaign ROAS to £7.85, driving 130% revenue growth on a 66% spend increase via systematic spend-allocation modelling and continuous test-and-learn programme. Sustained the programme through 24 months of TV-retail market headwinds.

Directed the digital acquisition programme for the UK's largest furniture retailer (142 stores). £5M annual digital acquisition budget across search, social, display, and affiliates. Partnered with in-store and leadership teams to align online-to-offline strategy and footfall initiatives across the store network.

Hired and developed the digital marketing team within first three months. Coordinated cross-brand activity with sister retailer Bensons for Beds, improving testing, analysis, and campaign effectiveness across both brands. Worked closely with the leadership team — regular reporting, proposing new strategies, supporting the introduction of new technology including external-agency attribution modelling. Supported site architecture for the digital transformation project of Harvey's new e-commerce website. Facilitated the introduction of new reporting platforms and integration of a new finance provider across both brands. Collaborated directly with Google to develop joint business plans alongside the CTO and trading managers.

Headline results: 60× ROAS on digital acquisition; 31% YoY margin improvement via customer-mix shift; £2.6M in-store revenue lift via digital-to-physical attribution build; 12% YoY SEO visibility improvement; 12% footfall increase year-on-year. Maintained marketing performance while reducing acquisition spend by approximately £490K YoY through programme efficiency gains.