About Sumana
Hi there! I'm Sumana, a skilled SEO consultant with over 1 year of experience in the field. My recent experience in a B2B SaaS company has given me unique insights into the digital marketing challenges that companies in this space face.
As an SEO consultant, I specialize in crafting effective content strategies, optimizing landing pages, and conducting thorough keyword research to boost your search engine rankings. I'm also proficient in tools like SEMrush, Google Analytics, and Ahrefs, and stay up-to-date on the latest trends and best practices in the industry to ensure that my clients are always ahead of the curve.
But my approach to SEO is about more than just technical know-how. I believe that effective SEO is all about understanding your audience and crafting compelling, user-focused content that resonates with them. That's why I work closely with my clients to develop customized strategies that are tailored to their unique needs and goals.
Whether you're looking to increase your organic traffic, boost your search rankings, or improve your conversions, I'm here to help. Let's work together to take your online presence to the next level!
Regenerate response
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- DataGuardMarketing InternOctober 2021 - December 2022 (1 year and 2 months)Leveraged SEMrush as primary tool for content marketing to conduct comprehensive keyword research, analyze competitor strategies, build links and monitor backlinks, and identify and address toxic backlinks to improve website's search engine rankings.•Achieved significant 50% improvement in blog's conversion rate by implementing innovative ideas and designs, refining content strategies, and optimizing user experience to enhance engagement and drive conversions.•Utilized HubSpot to design and build landing pages and employed A/B testing to analyze and optimize page performance and improve conversion rates.•Reviewed and proofread creative content, verifying brand compliance across all communication channels.•Coordinated email newsletter campaigns to reach target audiences.•Created and optimized content, including blog posts, email newsletters, social media posts, and infographics, to drive engagement and generate leads.•Collaborated with marketing team to develop and execute content strategies for various channels, including social media and blog.•Conducted research on industry trends and best practices to inform content strategy and ensure content was relevant and valuable to target audience.•Monitored and analyzed performance of content marketing campaigns using Google Analytics and HubSpot.•Collaborated with designers and developers to create visually appealing and user-friendly content, including landing pages and interactive content.•Worked closely with sales team to develop content that aligned with buyer's journey and provided valuable information to prospects at each stage of funnel.•Coordinated with external partners and vendors, such as freelance writers and graphic designers, to ensure timely delivery of high quality content.•Assisted in development of marketing materials, such as sales
- HDFCRelationship ManagerJune 2018 - December 2019 (1 year and 6 months)IndiaUtilised strong communication skills to liaise with clients via phone, email and face-to-face to provide expert advice and guidance.•Provided regular market and product feedback to wider team, utilising clear communication skills to add value to organisation.•Collaborated with clients to create tailored development plans, providing detailed financial options to maximise trust and satisfaction.•Identified market opportunities to grow new businesses aiding growth of organisation.•Built and maintained existing customer relationships, acting as trusted advisor to deliver innovative solutions and excellent service.•Managed coordination of team members to ensure consistently smooth running of project work.•Supported bank staff in improving operations and resolving issues to deliver top-notch customer service.•Regularly met quarterly targets through dedication and detailed attention to portfolio analysis.
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Education
- Post Graduate Program in ManagementICFAI Business School2018I am a postgraduate degree holder in Marketing & IT (2018) with a strong foundation in the principles of marketing, branding, and technology. Equipped with the skills to apply market research, digital marketing, and data analytics to develop effective marketing strategies that achieve business objectives.
Certifications
- PG DM Fundamentals of Digital Marketing and SEOSimplilearn2021
- PG DM Pay Per ClickSimplilearn2021