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Sunil BabbarSB

Sunil Babbar

Business and Strategy Consultant, GoTo Market

€810/day
London, GB
15+ years

Average response time: 1 hour

About Sunil


From the start of my career, I have been driven by one goal: helping organisations transform and grow by aligning people, processes, and technology.
I began at Cadbury India, where I built and managed IT systems connecting remote locations through innovative network infrastructure—at a time when digital connectivity was rare in emerging markets. This experience grounded me in scalable system design, disciplined delivery, and technology-enabled growth.

My next chapter was at Parker Logistics Ltd in London, where I transitioned into strategic IT leadership as CIO. I built and led multifunctional teams, implemented ERP and VoIP systems, and managed a $4M technology budget to support expansion across West Africa. This role showed how aligned technology and business strategy can accelerate growth.

I then joined Skypower International Ltd as Delivery and Operations Manager, helping launch a new telecoms division across Europe and Africa. As part of the founding team, I designed operating processes and introduced cloud-based ERP and CRM systems to enable data-driven decision-making at scale.

My MBA from Henley Business School added a strategic lens to my experience. My dissertation with Fujitsu on cloud adoption reinforced my belief that transformation is a strategic enabler of agility and innovation.

In 2012, I joined Prometric to turn around its underperforming Africa region. Through partner enablement and operational restructuring, I transformed it into a top-performing region, later replicating this success across Europe—delivering 20% YoY revenue growth, raising customer satisfaction from 60% to 97%, and reducing costs by 30%.

Today, as an Independent Consultant, I help organisations build sustainable transformation strategies, develop partner ecosystems, and unlock measurable business value through technology.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • AWC
    Independent Consultant
    DIGITAL AND IT
    January 2023 - August 2024 (1 year and 7 months)
    United Kingdom
    • Designed and implemented partner enablement frameworks to accelerate product adoption and revenue
    • Established strategic alliances, improving partner reach and engagement
    . Vendor and partner management
    . Market analysis to understand the barriers and how to overcome them
    . Signed new partners in Asia and US

    Channel Management Go-to-Market (GTM) Strategy Partnership Management Pricing strategy Business Unit Strategy
  • Prometric Inc.
    Channel Engagement Manager
    November 2012 - July 2021 (8 years and 8 months)
    South & North, London, England, United Kingdom
    • Transformed Africa from the lowest-performing to the fastest-growing region, achieving 20% YoY revenue growth
    • Expanded remit to Southern and Northern Europe, increasing market coverage and customer satisfaction from 60% → 97%
    • Developed partner enablement programs, improving channel performance and profitability by 30%
    • Led GTM campaigns with partners, aligning corporate strategy with local market dynamics
    • Delivered 30% operational cost savings through optimised partner resource allocation
  • Fujitsu (MBA Dissertation Project)
    Business Transformation & Strategy Consultant
    September 2009 - December 2011 (2 years and 3 months)
    • Advised C-suite stakeholders on cloud adoption strategies and enterprise partner programs
    • Designed partner frameworks to accelerate cloud solution uptake globally
    • Contributed to white papers influencing Fujitsu's GTM transformation

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Education

  • Henley Business School
  • Henley Business School

Skill set

Categories