About Surbhi
I’m a Manchester-based content strategist and writer with 11 years of experience across banking, fintech, and digital communication. I help brands transform complex concepts into engaging narratives that build trust, strengthen identity, and drive measurable growth.
With 5 years in corporate banking and 6 years in content and brand strategy, I bring both analytical clarity and creative depth to every project. I’ve produced over 1,500 content assets, including blogs, web pages, campaigns, newsletters, and high-performing social content that align with both brand tone and business goals.
Key Achievements:
- Increased organic visibility for brands by more than 25% through structured SEO and content optimisation.
- Achieved up to 220% growth in blog impressions, with one article reaching 297,000 views in a month.
- Delivered a 3x increase in click-throughs through keyword-driven strategy and performance analysis.
- Created and scripted short-form video content and reels, generating over 1 million views across campaigns.
- Consistently maintained editorial tone and brand alignment across diverse digital and global platforms.
- Ghostwrote entire books for business leaders, based on in-depth interview series, ensuring authentic voice and professional tone throughout.
- Developed and authored thought-leadership blogs and articles for fractional executives and subject-matter experts across multiple domains.
Niches I’ve Worked In:
- Finance and fintech
- Sales, marketing, and brand communication
- AI and emerging technologies
- Lifestyle, travel, and entertainment
- Education, personal development, and professional growth
- Business, leadership, and entrepreneurship
Skilled in SEO, brand storytelling, and digital communication, I work confidently with WordPress, Strapi, and analytics tools. Based in Manchester with full UK work authorisation, I am available to start immediately and committed to producing content that informs, engages, and delivers results.
Hindi
Native or bilingual
English
Fluent
Can work on-site
Manchester (up to 50km)
Experience
- Willowbrook Farm Charity,Volunteer WriterENVIRONMENTALSeptember 2025 - Today (9 months)Oxford, UK
- Create purpose-led written content to communicate the charity's mission, activities, and community impact.
- Support storytelling around nature-based wellbeing initiatives, ensuring clarity, sensitivity, and alignment with the charity's values.
- Contribute content that helps improve awareness and engagement with the charity's work.
- Astha Credit & Securities Pvt LtdContent WriterBANKING AND INSURANCEOctober 2024 - Today (1 year and 8 months)Bhopal, India
- Drove 25% organic visibility growth for a multi-asset fintech platform by translating market analytics and complex financial concepts into high-performing, actionable investor guides that significantly boosted user engagement and time-on-page.
- Managed end-to-end content publishing and design while maintaining brand consistency across channels.
- Translated market analytics into actionable investor guidance that raised user engagement metrics.
- OpenGrowth LLCContent WriterCONSULTING AND AUDITSJuly 2024 - Today (1 year and 11 months)California, United States
- Owned the end-to-end content lifecycle, covering research, structuring, writing, visual planning, and publishing.
- Delivered infographic-led and presentation-based content, driving a 20% engagement increase within 45 days of release.
- Ghostwrote expert-led blogs throughout the tenure for fractional leaders, using questionnaires and career journey inputs.
- Directly managed the development of technical content for deep-tech and AI brands (AISquare, MIT's NANDA initiative), independently translating complex concepts into clear narratives to establish brand leadership.
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Education
- Master of Business Administration (MBAInternational Institute of Professional Studies (IIPS), DAVV at2015Master of Business Administration (MBA
- Bachelor's of Management (BBAInternational Institute of Professional Studies (IIPS), DAVV at2013Bachelor's of Management (BBA