Sushmitha Srikanth

Planned, developed, and executed comprehensive social media strategies

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• that led to a 41 % increase in followers within six months. Led end-to-end campaign creation on Brevo(Sendinblue), including newsletters, promotional content, and automated drip sequences tailored to segmented audiences. Achieved an open rate of 40%, exceeding industry standards, and optimised CTRs, contributing to a 25% boost in customer retention and increased repeat engagement. Managed ad budgets, monitored campaign performance daily, and implemented retargeting strategies to maximise ROI. Produced monthly performance reports with key insights and actionable recommendations that contributed to a spike in platform-wide impressions and engagement. Directed social media campaigns that drove a 40% boost in follower growth and a remarkable 30% increase in interactions. Created data visualisations and campaign summaries, enabling data-driven decision-making and improving campaign ROI by 50%. Tracked KPIs including impressions, engagement rates, follower growth, CTR, and conversion metrics. Managed and updated the brand website by adding articles, opportunities, events, and other relevant content. Ensured SEO-friendly content, consistent branding, and timely updates to improve user engagement, drive traffic, and enhance online presence.

Developed and executed social media strategies for FMCG and luxury brands

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• achieving measurable increases in brand engagement and reach. Analysed performance data across platforms with Google Analytics, Meta Insights, and Microsoft Excel, identifying trends and optimizing content strategies that led to a 15% increase in engagement and 10% growth in follower base. Initiated and led collaborative content partnerships with influencers/creators, doubling both the quality and quantity of content produced. Created monthly performance reports and dashboards using Excel, presenting actionable insights that guided strategy, resulting in optimised content performance and improved ROI. Conceptualised and executed an experiential high-society campaign followed by curating guest lists by inviting and collaborating with celebrities and influencers, driving high-profile attendance and increasing prestige for brand positining.

Curated online community engagement which strengthened client

• relationships and contributed to a 35% increase in engagement rate over three months Conceptualised festive and bridal campaign calendars, driving a 25% increase in post reach and higher seasonal campaign traction Collaborated with the designer and PR team to conceptualise digital launch strategies for couture collections, driving 25% higher website traffic and significant amplification of campaign visibility across platforms Revamped product listings with compelling copywriting, optimised SEO tags, and enhanced visuals, which improved product discoverability and contributed to a 20% lift in Shopify conversions during new collection launches Refined site navigation, homepage banners, and look books on Shopify using Photoshop, Canva, and Figma, improving the browsing experience. These enhancements increased time-on-site by 10% and reduced bounce rate by 5% Created campaign graphics, carousel posts, and ad creatives with Adobe Photoshop, Illustrator, and Canva Pro for visual storytelling