About Sveta
A passionate and business-minded Social Media Marketer with nearly a decade of experience in the marketing field. I've worked with clients, ranging from startups, corporates and even the UK government, both B2B and B2C including industries such as business services, construction, fashion, and higher education and most recently the marketing agency side.
I have established teams and developed social media strategies to align with industry standards and company objectives and KPI's. Depending on the business needs I often create and implement offline and digital marketing campaigns and nourish online communities and write copy for websites.
In some of my previous projects, I helped an Instagram account gain 1 million followers and reach 63% of the annual target within the first 6 months. I also managed a paid social budget circa £50k and set up report and campaign templates as well as carried out extensive reporting. I've recruited and trained social media teams using digital and collaboration tools such as Asana and Airtable, including training at London HQ TikTok offices, and as a result, formed a creator network, worked with influencers, and delivered training with TikTok to some key partners in the luxury business industry remotely. Additionally, I've built, trained in and successfully implemented social media software to improve social media workflows and procured and updated social media tools.
I look forward to connecting and helping you get REAL RESULTS your social media marketing and win more time back into your business.
English
Native or bilingual
Russian
Native or bilingual
French
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- SO Social MediaBusiness OwnerAugust 2015 - Today (10 years and 10 months)London, UKSO Social Media focuses on creating and running social media strategies and training for a range of clients from startups to corporates. With a strong focus on Instagram, but also including TikTok, Facebook, Twitter and LinkedIn. So Social Media has a variety of experiences of working with clients from the following industries:- Business Services- Insurance- Fashion- Social Enterprise- Construction Services include:- Social media strategy creation that resulted in 20-35% increase in followers and engagement as well as up to 28% increase in website traffic- Analysis and reporting- Creating and running social media campaigns organically and using paid ads- Community Management- Social Media content creation
- CONTIGO, NEWELL BRANDSSOCIAL MEDIA MANAGERApril 2024 - August 2024 (4 months)• Analysed performance and delivered Q2 results.• Developed TikTok strategy and managed the TikTok channel.• Secured budget allocation and oversaw paid, influencer and content creator budget.• Sourced content ideas, wrote caption copy and created content briefs.• Sourced and line managed creators and influencers for content creation.• Wrote briefs for content and oversaw content creation and editing.
- M&C Saatchi LondonDigital Content and Social LeadPUBLIC SECTORMarch 2022 - March 2023 (1 year)London, UKWorking with the Cabinet Office through M&C Saatchi on the GREAT Britain & Northern Ireland campaign.Working with the Cabinet Office through M&C Saatchi on the GREAT Britain & Northern Ireland campaign and achieving and running the following:- Creating content strategically for the Queen's Jubilee Birthday that helped the account to reach over 10,000 followers on Instagram as well as become the best performing organic piece of content across both Instagram and Twitter- Improving engagement rates across both channels and delivering over 30k impressions on Twitter regularly- Transformed the full social media strategy and trained the team on it- Created, set up and trained in a social media workflow tool, which received great feedback and was the main point of use between the teams- Created social media templates templates and processes that aligned with the campaign and brand strategy such as a social tone of voice, community guidelines, a content calendar, weekly analytics amongst others- Headed up the procurement process for social media staff and reporting software- Created and oversaw campaigns using UGC, including the Christmas and the Grateful for GREAT campaigns
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Education
- 1st, Business Entrepreneurship and InnovationUniversity of Greenwich20121st, Business Entrepreneurship and Innovation
- Internet Marketing DiplomaThe Internet Business School2018Internet Marketing Diploma