About Syed
English
Native or bilingual
Experience
- JIGSAW EDUCATION GROUP,Group CFOJanuary 2023 - February 2025 (2 years and 1 month)London, UKPlayed a pivotal role in guiding a rapidly growing SaaS company in the Education sector, ensuring its strategic positioning for potential PE investments in the coming years. As the primary interface with stakeholders and core business areas, bolstered company transparency and effective decision-making. Introduced, streamlined, and monitored controls, processes, and procedures pivotal to driving business growth and ensuring fiscal responsibility. Fulfilled hands-on role in charting and executing growth plans, leveraging my prior experience in a Private Equity-backed environment. Successfully led and mentored a dedicated finance team, ensuring timely and accurate financial forecasting, management accounts creation, and budgeting processes. Regularly provided commercial commentary and insights based on financial data, enhancing strategic direction and decision-making. Oversaw VAT returns, ensured timely statutory accounts preparation and cash flow management, and coordinated annual audits, upholding high compliance standards. Cultivated and maintained relationships with external professional advisors, ensuring the company's strategic and financial health. Spearheaded implementation and enhancement of accounting systems, processes, and management information systems, driving efficiency and improved reporting capabilities. Led financial model preparation to predict and understand business financial trajectories. Contributed as a key member of an ambitious and dynamic management team, instrumental during a crucial phase of expansive company growth. Identified, evaluated, and successfully navigated potential M&A opportunities.Key Achievements• Achieved consistent month-over-month growth of over 5% in monthly recurring revenue..• Secured rounds of capital investment from existing shareholders to launch products in the Middle East and Asia.
- FIN EDGE,CFOMarch 2025 - Today (1 year and 3 months)London, UKKey• • Developed and executed financial strategies focused on SaaS growth and digital asset monetisation, directly supporting the achievement of investor targets.• • Created and implemented integrated models for company valuation, financial forecasting, and portfolio analytics, strengthening decision-making processes.• • Managed relationships with venture capital partners, provided funding support, and produced strategic growth reports to maintain investor confidence.• • Automated core financial systems, including billing, blockchain-based accounting, and consolidated financial reporting, driving operational efficiency.• • Enhanced governance, audit, and compliance frameworks across SaaS operations and digital asset portfolios, ensuring robust regulatory adherence.• • Led a data-driven finance team, delivering actionable insights to support ambitious high-growth objectives.
- SMIP GROUP,Group Finance DirectorSeptember 2018 - December 2022 (4 years and 3 months)London, UKSpearheaded financial management of a PE-backed SaaS Company, securing £40M in private equity financing and navigating the smooth transition through acquiring the UK's leading LGBT publisher, Pride Life. Prepared proposals and won the rights to do the NFL and tennis official podcasts, leading to distribution in the UK and USA markets through the development of apps to engage with members and fans. Undertook IPEV Valuation for the various investments undertaken by the group and presented to multiple stakeholders. Developed and implemented business plans for two start-up operations in high-growth areas, providing support and guidance to build financial processes and controls for sustainable growth. Contributed to regular leadership meetings, providing articulate reports on financial activity, advising on strategy development, creating a five-year business plan, promoting cost-saving initiatives, contingency planning, and cultural change. Key Achievements• • Organised trademarking of the Certificate of Diversity Practice – a gold standard of excellence – working with a growing network of committed blue-chip employers.• • Sponsored development and implementation of a global client-facing survey management application, involving £30M in capital expenditure and 1,500 users.• • Secured £40M in private equity and successfully integrated £100M worth of acquisitions.• • Prepared the company for IPO by aligning operations to public market standards.• • Increased the retail sales of the company products by 200%• • Opened franchises of the business in both Asia and the USA• • Developed business plans for two startups and guided sustainable financial growth. Resulting in over £2M EBITDA for both companies.• • Secured rights for NFL and tennis official podcasts, leading to increased distribution in the UK and USA, generating over £2M additional revenue.• • Primed 20 finance staff and 300 employees for organisational restructuring.
Recommendations
Be the first to recommend Syed
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- ACCA (FullLondon School of Accountancy2008ACCA (Full
- BScOxford Brookes University2008BSc