About Syed
English
Native or bilingual
Experience
- HikePaid Media ManagerSOFTWARE PUBLISHINGJuly 2023 - Today (2 years and 11 months)About Hike SEO: Hike SEO is an innovative and swiftly growing SaaS firm, striving to redefine how small businesses approach SEO. With our AI-powered, automated platform, we provide simpler and more accessible SEO solutions to over 10,000 users across more than 70 countries.Responsibilities:- Develop, execute and oversee comprehensive paid media strategies across multiple platforms, including Facebook, Instagram, YouTube, LinkedIn, and TikTok, to drive customer acquisition and elevate brand awareness.- Continuously analyse and optimise campaign performance and ROI, utilising data-driven insights to make strategic decisions.- Collaborate closely with the Marketing and Product teams, aligning paid media initiatives with overall business objectives.- Keep abreast of the latest trends in digital advertising and incorporate innovative approaches into our paid media strategy.- Cooperate with the creative team to produce compelling and brand-aligned advertisement content.
- MediaVisionSenior Paid Media ManagerPRESS AND MEDIAFebruary 2022 - July 2023 (1 year and 5 months)Innovative Senior Paid Media Lead at MediaVision, renowned for expertly steering product development and maintaining a steadfast commitment to strategic planning. Entrusted with managing an monthly media budget of over £500,000, spanning a variety of high-profile clients, showcasing an exceptional ability to maximise investments and optimise financial results.As a forward-thinking product development leader, I've instigated transformative changes in technology, scripting, and methodologies, deftly keeping in step with, and often exceeding, industry advancements. My strategic oversight has been instrumental in aligning our product direction with future market trends.Boasting robust relationships with key industry partners, ranging from Google to numerous partner agencies, I've positioned myself as a central collaborator, ensuring a seamless exchange of ideas and resources.I've been a crucial contributor to new business identification, development, and acquisition, skilfully managing all stages from initial briefing and pitch to lucrative commercial offerings. My contributions have been pivotal in driving commercial growth and ensuring sustained business expansion.Championing significant process improvement initiatives, I've consistently sought ways to enhance efficiencies both within our team and amongst our clients. My leadership has brought about an elevated level of operational effectiveness, which has been recognised as a key driver of our organisation's success.As a forward-thinking leader, my focus is not only on immediate growth but also on preparing our team and operations for a dynamic future. My vision for MediaVision is to continue to pioneer industry standards, drive sustained commercial growth, and foster a culture of innovation and resilience.
- HallamPaid Media ConsultantApril 2021 - October 2021 (6 months)Hallam is a leading digital marketing agency helping clients to thrive in a digital world.Agile and fast-moving, we use strategy, creativity and a technical edge to transform our clients' businesses and get results.
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Education
- Bachelor of BusinessThe Open University2020Bachelor's Degree, Computing & IT and Business
- GCSE, Computer ScienceHeaton Manor School2010GCSE, Computer Science