SMAbout Sylvie
With over 20 years of experience in marketing and medical marketing. In the diagnostic filed, I am passionate about revolutionizing diagnostic and healthcare with innovative solution. I would be happy to share my experience to support companies introducing a new biomarker, expanding into new markets or looking for strategic insights..My focus is helping turn groundbreaking biomarkers into real-world solutions that improve diagnoses and outcomes.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Baar (up to 50km)
Experience
- Not applicableConsultant in diagnostics and biotechnologyBIOTECHJanuary 2025 - Today (1 year and 5 months)Baar, SwitzerlandProviding support to healthcare organizations in developing and implementing new IVD solutions, as well as optimizing the international market impact of existing products
- Roche DiagnosticsSenior International Product Manager (Cardiac)BIOTECHNovember 2010 - December 2024 (14 years and 1 month)Rotkreuz, Switzerland-Led Roche’s 10-years strategy development for future biomarkers within the coronary artery disease ecosystem-In charge of developing and supporting markets for the existing biomarkers in Acute Coronary Disease, ensuring high-quality service and swift issue resolution-Work with international teams, sales organizations, and customers to translate insights into actionable strategies-Develop positioning and pricing strategies, monitor competition, and ensure products meet market demands
- Roche DiagnosticsMedical Marketing ManagerBIOTECHApril 2008 - October 2010 (2 years and 6 months)Rotkreuz, Switzerland-Launch of the first high-sensitivity cardiac Troponin test-Evaluate the clinical added value, define the medical and marketing approach for the test implementation in routine practice with training tools and familiarization protocol to generate publications and facilitate product adoption. -Coordinate launch teams with the Regions and develop expert network to facilitate clinical studies (e.g.TRAPID-AMI)- Introduction in clinical guidelines
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Education
- PhD. Thesis in Bichemistry NeuroccienceBordeaux II university1987PhD. Thesis
- Master in Cellular Biology and BiochemistryBordeaux II university1982Master in Cellular Biology and Biochemistry