Description

Marketing today isn’t just about catchy slogans and big ad budgets! It’s about strategy, creativity, and data working together to drive real results. That’s where I come in.

With a passion for digital marketing and product storytelling, I’ve spent my career crafting campaigns that don’t just capture attention but convert audiences into loyal customers. From launching new products to optimising existing ones for better market positioning, I thrive at the intersection of creativity and analytics.

I’ve built and executed multi-channel marketing strategies that increase brand awareness, improve customer engagement, and drive revenue. Whether it’s SEO, PPC, email marketing, or data analytics, I know how to make each element work together to create a seamless, results-driven marketing ecosystem.

Beyond the numbers and strategies, I believe marketing is about understanding people, what they need, what excites them, and what makes them take action. That’s why I combine deep market research with compelling storytelling to create marketing that feels less like selling and more like solving problems.

When I’m not optimising campaigns or launching new initiatives, you’ll find me exploring the latest marketing trends, testing out new tools, or sharing insights on how brands can stand out in a crowded digital space.

If you're looking for someone who can blend creativity, strategy, and analytics to drive marketing success, let’s connect. Always happy to chat about innovative ideas, exciting projects, or just the latest marketing trends over a virtual cup of coffee. ☕ 🚀

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

69 Entertainment Agency,
FORMER CEO
January 2015 - January 2024 (9 years)
Lagos, Nigeria
• Heineken Message in a Bottle (2018): I led the full delivery of Heineken’s “Message in a Bottle” campaign, aimed
at boosting product consumption and market penetration in Nigeria. I refreshed the entire consumer
engagement approach and worked closely with the Heineken team on the concept, incentives and rollout. I
managed a cross-functional team to activate the campaign across social media, over 250 retail outlets and TV.
The campaign achieved strong nationwide participation and increased brand visibility.
• MTN Perfect Valentine (2021): As the lead agency for MTN Africa’s telecoms leader we executed a high-impact
product launch campaign with a £20,000 (₦8M) budget, driving nationwide awareness and adoption of their
upgraded network. Our strategy fused influencer marketing with grassroots engagement, leveraging user-
generated content (UGC) from top-tier creators to amplify reach. To deepen trust and visibility, we organised
CSR initiatives across four key Nigerian states, all covered by major news outlets. The campaign’s 360° approach
blending digital awareness with offline activations, taking MTN to #1 on Twitter (now X) trends nationally,
sparking over 100K+ organic mentions. Most critically, it drove 35% product adoption among the campaign’s
audience, surpassing MTN’s KPIs. This success solidified our agency’s reputation for blending creativity with
measurable ROI in large-scale telecoms marketing.
• Big Brother Naija (2019): As the agency behind the Nigerian 1 edition of this globally renowned reality TV
franchise, we were entrusted with a £20,000 (₦6M) budget to drive viewer engagement and boost participation
in the show’s weekly eviction voting over its 10-week season of the show. Recognising the power of social
conversation in driving reality TV success, we implemented a strategic influencer marketing campaign, leveraging
a mix of micro and macro influencers to generate authentic, viral-worthy user-generated content (UGC).
Healsgood Ltd,
Senior Marketing Executive
MEDICAL
April 2025 - Today (1 year and 2 months)
Milton Keynes, United Kingdom
• Collaborating with product, development and sales teams to align user needs with product updates.
• Creating landing pages, nurture flows and marketing automation to support sales pipelines.
• Building sales enablement tools including decks, brochures and one-pagers.
• Conducting market and competitor research to guide positioning and messaging.
• Tracking KPIs, reporting performance and optimising campaigns for better conversions.
• Collaborate with product, dev, and sales teams to refine product features and user journeys.
• Build content for landing pages, nurture sequences and marketing automation.
• Develop sales enablement tools including pitch decks, brochures and one-pagers.
• Conduct competitor intelligence and market research using AI tools.
• Track KPIs, produce reports and optimise campaigns based on performance.
Marketing Instagram Marketing Project Management Social media Strategic planning
Health Harmonie,
Marketing & Communications Manager
HOSPITALITY
January 2024 - December 2024 (11 months)
Birmingham, UK
• Designing multi-channel strategies that increased awareness by 25% in four months.
• Managing brand tone of voice and all content across digital and offline channels.
• Setting KPIs, building reporting dashboards and providing data-led insights.
• Handling budgets and ensuring smooth delivery of marketing activities.
• Designed marketing strategies increasing awareness by 25% in four months.
• Managed brand messaging, tone of voice and multi-channel content.
• Set up KPIs, reporting dashboards and insight-driven optimisation.
• Oversaw marketing budgets and ensured effective allocation.
Meta Ads Communication Content marketing Google Analytics Google AdSense