About Tamara
I’m a content strategist and narrative-focused marketer with deep experience helping technology and enterprise brands tell their story in a clear, meaningful way. I’ve worked in senior content roles supporting companies like Salesforce, Slack, Glassdoor, Robert Half, and Bright Horizons, building content programs that connect storytelling with real business goals.
I believe good content is about clarity — helping organizations say who they are, what they offer, and why it matters to the people they want to reach. My background in journalism and strategic content helps me balance strong editorial quality with practical business impact.
I partner with founders and leadership teams to develop messaging, content frameworks, and go-to-market storytelling that supports growth while keeping communication simple, honest, and human.
English
Native or bilingual
Can work on-site
Oakland (up to 50km)
Experience
- Glassdoor,Director, Content MarketingAugust 2021 - September 2024 (3 years and 1 month)San Francisco, CA, USADefined the global content marketing strategy to drivejob seeker interest and establish Glassdoor as the expert in employer branding.• ● Led story and breaking news teams, composed of a cross-section of marketing leaders, to determine the themes for external efforts and campaigns.• ● Helped shape the integrated marketing strategy focusing on alignment with company goals, efficiency, and preservation of resources..• ● Oversaw a team of content marketing managers, strategists, and SEO specialists. Managed content operations, budget, and production process.• ● Monitored content performance and reported results.
- Self,Content + Branding ConsultantJuly 2019 - Today (6 years and 11 months)San Francisco Bay Area, CA, USAContent strategist and writer for a variety of small businesses.• ● Branding consultant for photo curation app.• ● Launched the Confluence content hub for Atlassian. Developed the strategy and process, managed freelancers, maintained editorial calendar, assigned and approved all copy, and ensured adherence to SEO best practices.
- Narvar,Senior Content Marketing ManagerJune 2018 - June 2019 (1 year)San Francisco, CA, USALed content strategy and execution for retail post-purchase engagement category creator.• ● Served as brand voice, tone, and style ambassador while overseeing content assets, social media, and the SEO practice.• ● Partnered with demand generation and product marketing to generate sales with funnel-stage and persona-appropriate content.• ● Ensured consistency globally (EMEA and India).• ● Oversaw and recruited a team of professional writers andjournalists.• ● Developed inaugural processes for editorial, customer story creation, content performance measurement, and freelancer management.
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Education
- Bachelor of Science (BS)Northwestern University The Medill School of JournalismBachelor of Science (BS)
- Master of Science (MS)Content Marketing InstituteMaster of Science (MS)