About Tania
I’m a Digital Transformation & Automation Consultant with over 10 years of experience designing and implementing digital systems that improve efficiency and collaboration.
I help organizations and businesses integrate tools (web, CRM, payments, and email), automate workflows using Make, Zapier, and WordPress, and develop data-driven strategies that support smarter decision-making.
My experience spans education, non-profit, and business sectors in Mexico, the U.S., and Europe. I work independently or as part of interdisciplinary teams to deliver measurable improvements in productivity and operations.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LinkspiraDigital Transformation & Automation ConsultantDIGITAL AND ITAugust 2020 - Today (5 years and 10 months)Mexico City, CDMX, MexicoDriving business growth through digital transformation, automation, and scalable technology solutions.
- Design and implement tailored digital strategies that enhance our clients’ operational and commercial efficiency.
- Develop scalable and secure web platforms, integrated with CRMs and ERPs, optimized for speed and technical SEO.
- Coordinate cross-functional teams to successfully deliver complex projects on time and within scope.
- Drive email marketing strategies that have consistently increased conversions.
- Build strong client relationships to ensure solutions align with their strategic goals.
- Manage budgets and resources efficiently, guaranteeing high-quality delivery.
- Grupo SendpalCo-founder – IT DirectorDIGITAL AND ITOctober 2017 - July 2020 (2 years and 9 months)Monterrey, NLE, MexicoKey responsibilities and achievements:
- Managed a portfolio of technology projects, ensuring high-quality deliverables aligned with client objectives.
- Implemented efficient processes that reduced development time by 25%.
- Supervised teams to guarantee consistent results and continuous quality improvement.
- Advised companies on technology selection and project prioritization, achieving a 20% increase in ROI.
- Developed detailed business plans for strategic projects, optimizing resources and ensuring successful execution.
- DataIQ - QlikView MexicoBusiness Intelligence ConsultantDIGITAL AND ITFebruary 2013 - June 2015 (2 years and 4 months)Monterrey, MexicoKey responsibilities and achievements:
- Designed and implemented business intelligence solutions that enabled companies to make informed and strategic decisions.
- Created interactive dashboards that improved data analysis times and decision-making efficiency.
- Implemented QlikView platforms, optimizing data integration and real-time monitoring.
- Provided consulting services to identify key opportunities through predictive analytics and advanced data visualization.
- Supported testing and certification phases, ensuring successful implementations for clients.
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Education
- Master’s Degree in FinanceEGADE Business School del Tecnológico de MonterreyMSc in Finance
- Master’s Degree in Information Technology ManagementTecnológico de Monterrey2012MSc in Information Technology Management
Certifications
- QlikView 11 Developer CertificationQlik2013
- QlikView 11 Designer CertificationQlik2013