Description

Seasoned Creative Leader: 20+ years of experience inspiring creative teams and collaborating with global brands at multinational agencies. A hands-on leader who flourishes in tackling creative projects and delivering seamless customer experiences. Progressed through the ranks from aJunior Designer to an Art Director and now thrives in Creative Director roles.

Global Expertise & Cultural Acumen: A diverse career spanning five countries - India, Tanzania, Kenya, Oman, and Germany has fostered a deep understanding of international business practices and consumer behaviours. This expertise drives impactful brand strategies and creative solutions tailored for multi-cultural audiences.

Award-Winning Excellence: Demonstrated excellence is evident through international advertising awards like The Loeries and The One Show.Accolades include a Gold at Dehli Art Club, a Finalist at the prestigious Montreux Festival Paris, the New York Festival, the Phnx Awards, and the London International Advertising Awards.

A Visionary with Impeccable Detail: A passionate learner who leverages Generative AI and cutting-edge UX/UI concepts to develop integrated brand communication. A firm believer in the power of human insights driving effective storytelling and seamless customer journey.

Languages

English
Native or bilingual
Hindi
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Hamburg (up to 50km)

T&AHOUSEOFDESIGN
FOUNDER & CREATIVE DIRECTOR
August 2024 - Today (1 year and 10 months)
Germany
LUXURY FASHION BRAND & INDIA) Founded and launched NALOM, a slow-fashion luxury brand presenting hand-painted Indian art forms on handwoven silk scarves. Built the brand end-to-end with a focus on sustainability, cultural heritage and empowering rural women artisans.
BRAND CREATION & STRATEGY Developed the complete brand identity: logo,visual system. Positioned NALOM at the intersection of Indian artistic heritage and European luxury aesthetics. Crafted the brand manifesto emphasising slowfashion &fairwages. DEVELOPMENT Curated the debut Kalamkari&Madhubani silk scarf collection in collaboration with rural women artisans. Managed sourcing, handloom production, design & painting workflows, finishing and quality control. Created NALOM's signature luxury brass packaging.
CAMPAIGNS, PHOTOGRAPHY Directed the brand's first integrated campaign: creative concept. Produced the complete fashion shoot and artisan-story films, social media content series,wrote storytelling copy across mediums.
Design logo Adobe Photoshop Adobe Creative Suite Photography Social media
CONCEPTX,GERMANY
CREATIVE DIRECTOR
August 2021 - August 2024 (3 years)
Bremen, Germany
Led a creative team of 6-7 professionals on diverse projects, including:Westfalen AG 100th Anniversary: Designed, branded, hosted, andmanaged a celebratory event for 5,000 guests in 2 locations.Social Media Campaign: Created and produced a social mediacampaign titled ‘Meanwhile next-door’ to raise awareness of the war inUkraine and encourage donations.AWM Münster Campaign: Developed an online and offline campaign -‘Create Ideas Not Waste’ for the City of Münster's AWM initiative, invitingcitizens to contribute ideas for a 100% waste-free city by 2030.B2B Campaign: Led a print and social media campaign to introducenew inventory and supply chain management software solutions forINFORM Technologies Germany.Employer Branding Project: Successfully pitched and executed anemployer branding campaign for CARITAS Rheine.Generative AI Workshop: Led the visual Generative AI workshop (usingMIDJOURNEY) at Digital Hub Münster highlighting "Prompt Engineering".
HAVAS WORLD WIDE MUSCAT,OMAN
CREATIVE DIRECTOR
December 2014 - July 2019 (4 years and 7 months)
Muscat, Oman
Led a Creative Team (10-12 Professionals) on Diverse Projects:Nissan Lead Generation Campaign: Developed and executed a multimediacampaign for Nissan Motors promoting their small car segmentduring the 2018 Middle East Oil Crisis, driving increased engagement.MUSCAT BAY Launch Campaign: Spearheaded a multi-media launchcampaign for the high-end real estate project "MUSCAT BAY."MY ROTI Brand Launch Campaign: Managed a multi-media launchcampaign for the indie eatery brand "MY ROTI.