About Tatiana
Designer with over 15 years of experience in the creative industry, experienced in art direction, branding, design systems, digital and print.
Website: sparrow.works
Working with various creative agencies and clients, providing leadership and design support for projects across multiple industries. I’m known not only for my creative thinking and problem-solving but also for my ability to manage and support design teams, ensuring consistency and quality in all outputs.
My experience covers UX/UI, digital-first branding, CRM, concept development, creative campaigns, brand guidelines, presentations, print, OOH and merchandise.
Delivered work for:
ASDA, Hello Fresh, JTI, PMI, Women’s Super League, FIFA, UBS, Caffe Nero, The Mini Cooper, BASF, Fact Finder, AstraZeneca
English
Native or bilingual
Russian
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- SparrowFounderJanuary 2020 - Today (6 years and 5 months)London, United Kingdom
- Providing art direction and design support to creative agencies and their clients. Helping in-house design teams to deliver ad-hoc and BAU projects.
- Planning and managing projects, building creative teams based on client’s budgets and timelines, and providing the most cost-effective solutions, using agile methodologies
- Building and managing a global team of talented creatives - graphic and product designers, illustrators, animators and 3D artists
- The ChaseContractor - Senior Lead DesignerJanuary 2020 - March 2024 (4 years and 2 months)London, United Kingdom
- Owning digital projects from concept to final product delivery
- Working with Asda Group’s Data & Strategy team (LS Eleven), creating concept visuals for partnership and customer acquisition, user journeys, App improvements, internal pitch presentations for Asda Rewards projects
- Supporting presenting ideas, concepts, design strategies and workshops
- Leading pitch presentations and projects from initiation to completion
- Mentoring & art directing interns, junior designers, freelancers, finding & providing extra resource
- Fiora Ful l timeSenior Lead DesignerOctober 2015 - December 2019 (4 years and 2 months)
- Working with Accounts Team to plan projects, timelines, costs, resource
- Managing and supporting Creative and Development teams
- Providing quality assurance across all the Creative team outputs
- Brand Guardian, ensuring consistency in application across all marketing and communication materials for key clients
- Finding extra resource and art-directing freelancers
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Education
- MA with CommendationUniversity of Hertfordshire2015MA with Commendation
- BA Hons2014BA Hons