Teemu Nyyssönen

A marketer who focuses on driving sales growth.

Three things I focus on to drive sales growth

1) Customer Acquisition

2) Customer Lifetime value

3) Growth team processes

Practical examples of my work:

1) Customer acquisition

• Run ads (or give recommendations on how you can get your current partner to deliver better results)

• Build landing pages

• Build upsell pages

2) Customer lifetime value

• Analyse what brings more LTV

• Build marketing automation

3) Growth team processes

• Modify team roles

• Build an effective goal setting, planning and reporting system

• Improve meeting structures

• Create AB testing processes

• Build CAC and LTV dashboards Examples of my previous projects:

• Grow our D2C by 50% YoY and reach ROAS goals

• Get 300 sales qualified leads from C-level executives by using cold emailing

• Get our D2C store sales from 400k€ to 850k€

• Get us from 2000 users to 20000 users by keeping healthy retention rates

• Achieve ROAS goals from paid advertising

• Increase conversion rate on our landing pages

• How to prioritise the work when building s-kaupat.fi

• Launch a new service for a publicly-traded company

• Build 8 email automation funnels to increase retention

• How to get the team to take responsibility and commit to growth goals?

• How to have more effective meetings so we can have fewer meetings?

"Teemu's help was highly valuable in building our new food e-commerce store (s-kaupat.fi). With his inspiration, we build our own online sales team and got a lot of drive for increasing our online sales. Our professionals appreciated Teemu's sparring skills and ability to continuously come up with new ideas for increasing our online E-com growth. Many of our team members learned a lot from Teemu and we can warmly recommend him."

- Emilia Ala-Kurikkala, Product lead, Food ecommerce at SOK

Columbia Road is a digital growth consultancy. We help companies get more revenue and more customers in the digital era.

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