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Teodora ChanevaTC

Teodora Chaneva

B2B Marketing Consultant | Fractional CMO

€796/day
Leiden, NL
8-15 years

Average response time: 1 hour

About Teodora

When you work with me, you're partnering with a seasoned marketing strategist who understands the complexities of scaling a B2B business.

With 11+ years of marketing experience across industries like SaaS, MedTech, and Logistics, I bring a global perspective that allows me to craft strategies that thrive in diverse business environments, whether you're operating locally or internationally.

What sets me apart is my practical expertise and hands-on approach. I’ve worked in lean, resource-constrained teams, so I deeply understand the challenges that come with limited marketing resources. My focus is on maximizing your strengths, streamlining your efforts, and delivering tangible, measurable results without wasting time or budget.

I tailor every strategy to your unique business, diving into your market, your audience, and your specific needs to ensure the solutions I provide align perfectly with your goals and growth trajectory.

Whether it’s crafting a comprehensive marketing strategy, providing fractional CMO support, or offering targeted marketing coaching, I deliver clear, actionable insights that have an immediate impact. I break down complex marketing challenges into step-by-step plans, making it easy for you to implement changes quickly and start seeing results right away.

Ultimately, my mission is simple: to empower your team to succeed by providing the expertise, strategy, and support you need to overcome obstacles and unlock growth.

With my guidance, you can focus on what matters most - driving your business forward and turning challenges into opportunities.

Let me be the partner you can count on to elevate your marketing to new heights.
  • English

    Native or bilingual

Can work on-site
Leiden (up to 50km)

Experience

  • UpScale with ME
    Founder | B2B Marketing Consultant | Fractional CMO
    CONSULTING AND AUDITS
    January 2025 - Today (1 year and 5 months)
    Leiden, Netherlands
    As the Founder of UpScale with Me, I provide strategic marketing leadership and hands-on expertise to help B2B businesses scale and succeed. My services include:

    - Marketing Strategy: Develop customized roadmaps for businesses, covering
    everything from comprehensive marketing strategies to Digital and Social
    Media Marketing plans, driving scalable growth and long-term success.

    - Marketing Coaching: Provide fast, results-oriented support to uncover quick
    wins and tackle challenges, helping businesses accelerate marketing efforts
    with clear, actionable strategies.

    - Fractional CMO: Offer high-level marketing leadership and expert guidance to
    optimize strategy and performance, delivering cost-effective, impactful results
    without the need for a full-time executive.

    My mission is to empower B2B startups with the tools, strategies, and leadership they need to achieve scalable growth and grow with confidence.
  • GrowthMentor
    Marketing Mentor
    CONSULTING AND AUDITS
    December 2024 - Today (1 year and 6 months)
    In this role, I provide tailored mentorship to startups, entrepreneurs, and growth professionals, specializing in:

    - B2B Marketing Strategy
    - GTM Strategy
    - Product Marketing
    - Branding
    - Demand Generation
    - Content Marketing
    - Growth Marketing
    - Social Media

    I provide actionable insights and strategic guidance, leveraging my expertise in marketing and growth to help mentees overcome challenges, scale their businesses, and achieve impactful, measurable results.
    Marketing Strategy Individual Coaching Marketing Coaching GTM Strategy
  • AKSELOS
    Head of Marketing
    SOFTWARE PUBLISHING
    January 2024 - December 2024 (1 year)
    Lausanne, Switzerland
    As the Head of Marketing at Akselos, I lead a dynamic, international team, managing all marketing projects and operations to align with our strategic objectives.
    Key responsibilities include:

    - Team Leadership: Managing and mentoring the marketing team to achieve high performance.

    - Strategic Planning: Crafting and implementing marketing strategies to enhance brand visibility and drive business growth.

    - Cross-Functional Collaboration: Ensuring seamless collaboration to align marketing efforts with broader business goals and objectives.

    - Brand Strategy: Developing and refining the brand strategy to maintain a strong market presence and competitive edge.

    - Innovation: Driving marketing innovation by identifying and integrating new tools, technologies, and methodologies.

    - Performance Metrics: Monitoring KPIs to measure the effectiveness of marketing initiatives.

    - Budget Management: Allocating and managing the marketing budget to optimize ROI.

    - Marketing Recruitment: Recruit and develop top marketing talent to strengthen the team and ensure sustainable growth.

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Education

  • Bachelor's degree, Communication and Media Studies
    Hogeschool van Utrecht
    2013
    Bachelor's degree, Communication and Media Studies
  • Minor, Entrepreneurship/Entrepreneurial Studies
    University of Amsterdam
    2012
    Minor, Entrepreneurship/Entrepreneurial Studies

Skill set

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