About Teodora
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Experience
- UpScale with MEFounder | B2B Marketing Consultant | Fractional CMOCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Leiden, NetherlandsAs the Founder of UpScale with Me, I provide strategic marketing leadership and hands-on expertise to help B2B businesses scale and succeed. My services include:- Marketing Strategy: Develop customized roadmaps for businesses, coveringeverything from comprehensive marketing strategies to Digital and SocialMedia Marketing plans, driving scalable growth and long-term success.- Marketing Coaching: Provide fast, results-oriented support to uncover quickwins and tackle challenges, helping businesses accelerate marketing effortswith clear, actionable strategies.- Fractional CMO: Offer high-level marketing leadership and expert guidance tooptimize strategy and performance, delivering cost-effective, impactful resultswithout the need for a full-time executive.My mission is to empower B2B startups with the tools, strategies, and leadership they need to achieve scalable growth and grow with confidence.
- GrowthMentorMarketing MentorCONSULTING AND AUDITSDecember 2024 - Today (1 year and 6 months)In this role, I provide tailored mentorship to startups, entrepreneurs, and growth professionals, specializing in:- B2B Marketing Strategy- GTM Strategy- Product Marketing- Branding- Demand Generation- Content Marketing- Growth Marketing- Social MediaI provide actionable insights and strategic guidance, leveraging my expertise in marketing and growth to help mentees overcome challenges, scale their businesses, and achieve impactful, measurable results.
- AKSELOSHead of MarketingSOFTWARE PUBLISHINGJanuary 2024 - December 2024 (1 year)Lausanne, SwitzerlandAs the Head of Marketing at Akselos, I lead a dynamic, international team, managing all marketing projects and operations to align with our strategic objectives.Key responsibilities include:- Team Leadership: Managing and mentoring the marketing team to achieve high performance.- Strategic Planning: Crafting and implementing marketing strategies to enhance brand visibility and drive business growth.- Cross-Functional Collaboration: Ensuring seamless collaboration to align marketing efforts with broader business goals and objectives.- Brand Strategy: Developing and refining the brand strategy to maintain a strong market presence and competitive edge.- Innovation: Driving marketing innovation by identifying and integrating new tools, technologies, and methodologies.- Performance Metrics: Monitoring KPIs to measure the effectiveness of marketing initiatives.- Budget Management: Allocating and managing the marketing budget to optimize ROI.- Marketing Recruitment: Recruit and develop top marketing talent to strengthen the team and ensure sustainable growth.
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Education
- Bachelor's degree, Communication and Media StudiesHogeschool van Utrecht2013Bachelor's degree, Communication and Media Studies
- Minor, Entrepreneurship/Entrepreneurial StudiesUniversity of Amsterdam2012Minor, Entrepreneurship/Entrepreneurial Studies