Description

I started out as a freelance marketing consultant to provide support to SMEs who are looking to take their business to the next level. I work as both an extension to a current team, or as a sole dedicated support to help identify and initiate growth.

My services include:

Marketing audits – thorough review of your current activity, plus strategic recommendation.
Marketing strategy – robust plans built to drive your business forward.
Hands-on campaign delivery – execution of all paid, owned, earned and shared marketing tactics.

Recent results for my clients include:

Running a customer re-activation campaign for an e-commerce brand that helped them record their strongest sales week since they were founded in 2008.
Producing a go-to-market plan for a new software company incl. full market mapping, brand positioning recommendation and fully costed marketing strategy with projected ROAS.
Creating a marketing strategy that helped a leading managed service brand to build a £500m sales pipeline.
Writing copy that generated £10m(AUD) revenue

So, if you're thinking:

I have ambitious revenue targets and I don't know how to achieve them?
I have no idea what the ROI is for all the marketing we do
We have a marketing plan, but I need more confidence that it'll actually help us meet our objectives
We're doing pretty well, but I just can't seem to take the business to the next level
I want a trusted resource, but not the commitment of a full-time salary

... get in touch today.

It all starts with a conversation about your objectives and challenges, then we'll take the rest from there based on your individual needs. This might include things like:

Brand positioning review and recommendation
Growth marketing strategy
Marketing and workflow automation
Running campaigns across multiple channels
Branding and collateral design
Complete marketing audit
Running Google Ads campaigns

Languages

English
Native or bilingual
Norwegian
Basic

Workplace preferences

Can work on-site

Manchester (up to 50km)

Terence Craven Marketing
Growth Marketing Consultant
October 2025 - Today (8 months)
Manchester, UK
Founded to provide support to SMEs who are looking to take their business to the next level. I work as both an extension to a current team, or as a sole dedicated support to help identify and initiate growth.

Services include:

Marketing audits – thorough review of your current activity, plus strategic recommendation.
Marketing strategy – robust plans built to drive your business forward.
Hands-on campaign delivery – execution of all paid, owned, earned and shared marketing tactics
Marketing Hubspot Marketing Automation Growth hacking Positioning strategy
RotaMaster
Marketing Manager
TECH
December 2021 - June 2023 (1 year and 6 months)
Leeds, United Kingdom
RotaMaster is the only workforce management software designed exclusively for the healthcare sector. The role of marketing manager is dedicated to generating leads for the sales team – activity includes every aspect of paid, owned, earned and shared marketing.

Achievements / Responsibilities:
Helped the company achieve 30% growth for two consecutive years
Added 17 clients to the portfolio in eighteen months
Maintained and extended status as market-leaders in Primary Care
Led market repositioning and comprehensive rebrand
Owned HubSpot CRM incl. centrally managed campaigns and reporting for all business lines
Managed PPC (Google and Microsoft) spend of circa £4,000 p/month
Launched websites for RotaMaster and Rotify
nGAGE Talent
Marketing Manager
July 2023 - October 2025 (2 years and 3 months)
Manchester, UK
nGAGE Talent is a large recruitment group consisting of 27 brands across Healthcare and STEM sectors. In my role I was responsible for the marketing strategy and delivery for the groups’ healthcare brands.

Achievements / Responsibilities:
Built a sales pipeline of £500m
£250,000 budget responsibility
Owned marketing strategy for seven of the 27 group brands
Doubled candidate applications by automating job posting and distribution
Managed multi-channel automation via HubSpot
Automated LinkedIn outreach to circa 6,000 prospects p/month