Terri M.

• Leading corporate growth and market-entry strategy for a UAE-based organisation operating across emerging and competitive market segments.

• Advising leadership on commercial positioning, partnership strategy, and scalable growth frameworks aligned with regional market dynamics.

• Driving strategic planning, performance tracking, and execution across sales, marketing, and partnerships.

Brought on as a contract consultant to manage business relationships through CRM, automation, and AI-powered marketing solutions. Focused on engaging potential clients, optimizing business workflows, and implementing strategies to enhance customer engagement and revenue generation.

Consult businesses on CRM, automation, and AI-driven marketing to drive growth. Analyze business workflows to provide tailored automation strategies that boost revenue and efficiency. Present and implement solutions to enhance customer engagement, streamline operations, and increase conversions. Stay updated on industry trends and competitor offerings to position Embark+ effectively.

This was a one-year contract where I was responsible for driving our growth and expanding our market presence. I led the strategic planning and execution of business development initiatives, foster long-term client relationships, and ensure the continued success and expansion of the business in the event management industry.

Key Responsibilities:

Strategic Growth - develop and implement business development strategies to drive revenue growth and market expansion.

Client Relationship Management - build and maintain strong relationships with existing and prospective clients, ensuring high levels of satisfaction and repeat business.

Market Analysis - conduct market research to identify new opportunities, trends, and competitive landscape to inform strategic decisions.

Proposal Development - oversee the preparation and presentation of proposals and pitches to secure new business opportunities.

Collaboration - work closely with the Managing Director and Creative Director to align business development strategies with the company’s vision and goals.

Team Leadership - lead and mentor the business development team, fostering a collaborative and high-performance environment.

Performance Tracking - monitor and analyze key performance indicators to measure the success of business development initiatives and make data-driven adjustments as needed.