Description

I help craftspeople, cultural institutions, and luxury brands strengthen their international presence and connect meaningfully with global audiences. With 7+ years of experience spanning LVMH, Richemont, and the Institut National des Métiers d’Art, I bring a unique blend of strategic insight, cultural sensitivity, and creative storytelling.

My work focuses on bridging tradition and contemporary relevance — from developing brand narratives rooted in heritage to designing global engagement strategies, partnerships, and events that celebrate exceptional know-how.

I typically support clients with:

• International strategy & market positioning

• Brand storytelling & narrative development

• Cultural partnerships & program design

• Craft industry development & curation

• Thought leadership content or creative direction

Having lived and worked in Paris, Dubai, and London, I bring a global understanding of how craftsmanship, culture, and commerce intertwine — and how to make them shine with authenticity and depth.

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Richemont
Artisan Operation Manager
LUXURY GOODS
December 2023 - July 2025 (1 year and 7 months)
London, UK
• Developed and scaled the Via Arno artisan engagement and onboarding strategy, co-designing cross-functional frameworks to streamline global implementation
• Led sourcing and coordination of 215+ handcrafted objects from 74 artisans across 21 countries in 3 months for Via Arno's Homo Faber 2024 private launch, ensuring smooth execution by resolving last-minute issues
• Oversaw the client enquiry and sales process post-launch, with 70+ private requests and custom commissions
• Acted as a strategic advisor to high-value clients and external stakeholders, supporting positioning and business development across Private Client, Trade, and Corporate channels
• Built relationships with 250+ artisans across key markets (notably France and Japan), delivering multilingual business development presentations with a 45%+ conversion rate
• Hosted 7 artisan webinars, moderated 2 private client talks, and presented Via Arno's mission alongside the CEO to global partners to enhance brand storytelling and engagement
• Supported 20 master artisan–fellow duos across 7 countries by developing marketing strategies that increased visibility and commercial opportunities
• Managed a direct report and contributed to the performance of a 7-person team, providing regular updates and dashboards to executive leadership
Event & Launch Execution Operational Leadership & Team Management Cross-Cultural Communication & Storytelling Business Development & Partnership Strategy International Project & Stakeholder Management
Institut National des Métiers d'Art
International Marketing & Development Manager
ARTS AND CRAFTS
September 2021 - August 2023 (1 year and 11 months)
Service Basket UAE Movers & Packers, Dubai, United Arab Emirates
• Developed and implemented a comprehensive 3-year international strategy for the French Craft Industry and EPV label network, tailored to diverse regional business cultures
• Directed 10+ major events across 7 sectors and 5 countries, including high-profile programming at the Dubai World Expo elevating France's craft visibility worldwide
• Launched and sustained two business clubs, securing strong support from multiple partners including the French Consulate, that continue to connect buyers with French artisans
• Supervised 5 international trade missions involving 40+ craft businesses, facilitating business development, intercultural exchange, and strategic collaborations
International Strategy & Market Development Event Curation & Cultural Diplomacy Partnership Building & Institutional Relations Export & Trade Facilitation Community Building & Network Management
FRED (LVMHGroup)
Marketing & Heritage Project Leader
LUXURY GOODS
May 2018 - September 2019 (1 year and 4 months)
Paris, France
• Managed a team of 2 and built all operational processes related to the heritage collection
• Collaborated with the Group's Global Brand Officer to redefine brand storytelling in alignment with Maison's heritage values
• Led training programs for 80+ staff across departments through "Share and Learn" sessions
• Curated heritage customer journey, sales tools, product launches and private events
• Directed the conception and planning of the Maison's 85-year anniversary exhibition on a 3-year timeline
• Increased the historical collection size by 2.5x and oversaw a substantial dedicated budget
Heritage & Brand Storytelling Leadership & Process Development Training & Knowledge Transmission Exhibition & Event Curation Collection Management & Budget Oversight