Description

Extensive Digital Marketing Experience: With a total of 12 years in digital marketing, I bring 8 years of experience from working in digital agencies with major brands, alongside 5 years specifically in performance marketing for gaming and SaaS apps. This extensive background offers a comprehensive understanding of both branding and direct response campaigns.
Performance & Branding Expertise: Specialized in mobile app campaigns and beyond, focusing on metrics like ROAS, CPA, and ROI to drive growth and brand visibility.
Global Market Proficiency: Adept in navigating Brazilian, Australian, US, European, Asian, and German markets, understanding their unique challenges and opportunities.
Platform Mastery & Programmatic Buying: Deep knowledge in Google Ads, Facebook Ads, TikTok Ads, Twitter Ads, Apple Search Ads, with advanced skills in programmatic buying via DV360.
Google Experience: In my role as Industry Manager at Google Germany, I specialized in developing strategic branding expansions and managing multi-million YouTube branding efforts for top clients focused on APAC, MENA, and LATAM markets. This role underscored my ability to oversee and support significant branding campaigns, demonstrating expertise in navigating complex negotiations and strategies to enhance brand visibility on a global scale.
Analytical & ASO Skills: Expertise in MMPs like Adjust, AppsFlyer, and ASO tools such as AppTweak, App Annie, enhancing app visibility and performance.
Leadership & Budget Management: Demonstrated success in leading growth marketing teams and managing significant budgets effectively.
Project Management Excellence: Proficient in coordinating multi-market projects using tools like Trello and Asana.
Talent Development: Skilled in recruiting, training, and mentoring online marketing specialists to excel in their roles.

Industry field of expertise

Languages

English
Native or bilingual
Portuguese
Native or bilingual
German
Basic
Spanish
Conversational

Workplace preferences

Can work on-site

Hamburg (up to 50km), Frankfurt (up to 100km), Berlin (up to 100km), Stuttgart (up to 100km), Cologne (up to 100km)

Google
UA & ASO Consultant
INTERNET OF THINGS (IOT)
September 2022 - Today (3 years and 9 months)
Hamburg, Germany
Provided by: NashDirect (contractor)
Contract type: 9-month maternity cover. (end date: 05/24)
Clients: Delivery Hero, Foodpanda, PedidosYa, Talabat.Markets: APAC, MENA and LATAM.

Core responsibilities: Strategically lead the support and client management on high-impact branding campaigns for Delivery Hero, a leading food delivery app,across global markets via DV360. Planning, negotiating and execute multi-million YouTube incentive deals, driving negotiations and spearheading implementation.
youtube programmatic dv360
Homa Games
ASO Consultant
DIGITAL AND IT
November 2022 - August 2023 (10 months)
Paris, France
Circus Kitchens
Growth Marketing Consultant
RESTAURANTS AND FOOD SERVICE
October 2022 - July 2023 (10 months)
Hamburg, Germany

Google Ads Facebook Ads Mobile marketing Adjust MMP