About Minh Bao Thierry
Hi 👋🏼
I'm Thierry, a seasoned Freelance Design Strategist / ResearchOps / DesignOps professional, as well as Lead Researcher & Designer, specialising in Product, User Experience (UX) and Employee Experience (EX), with over two decades of experience across a spectrum of organisations, from small startups to large enterprises. I'm based in Lyon, France.
My core mission is to influence strategic direction and design / product roadmap. My approach extends beyond strategic guidance, as I harness my deep design expertise to ensure the successful delivery of top-tier products and services. My robust technical background allows me to collaborate seamlessly with development teams, enabling us to engineer the most pragmatic solutions and providing efficient yet innovative designs that are a breeze to implement.
My passion thrives in international and diverse settings, where I excel in nurturing emerging talents, coaching, and mentoring aspiring designers.
💫 Let's create impactful, world-class designs together. Get in touch, and let's embark on a journey of innovation and excellence.
🗓️ I’m available for both short-term or long-term work.
📍 I prefer working remotely or in a hybrid environment around Lyon, France.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Lyon (up to 50km)
Experience
- Holcim Innovation CenterProduct Strategist & UX ResearcherRESEARCHMarch 2023 - June 2023 (3 months)Lyon, FranceHolcim Innovation Center was investigating the opportunity to further develop an internal digital application into a full-fledged product for their customers. I offered my services to support them in taking on a product-oriented approach and define a vision and roadmap for such a product. At the end of the mission, Holcim Innovation Center had all the necessary insights to decide on pursuing or not this product.Main missions:
- Define the product vision (using Roman Pichler's extended Product Vision Board canvas)
- Benchmark the competition
- Audit the existing internal app (using Nielsen's Usability Heuristics for UI Design)
- Define proto-personas for the main target user groups identified
- Conduct customer interviews to validate the personas and gather insights to finalise the vision and roadmap
- Define the roadmap for the product
- DICE StudioDesign Strategist / Service & UX Designer / Creative Technologist / FounderDIGITAL AND ITFebruary 2019 - Today (7 years and 4 months)Lyon, FranceServices provided:
- Design Strategy / Design Management / ResearchOps / DesignOps
- Service Design (including User Research)
- UX Design (including User Research)
- SolvayMulti-Experience Sub-Platform Lead (ad interim) / Lead Researcher & DesignerCHEMICALMarch 2022 - December 2022 (10 months)Lyon, FranceMain missions:
- Define the vision and the strategy of the Multi-Experience (MX) platform to respond to the vision and needs of the Group in terms of design research work and experience design in close collaboration with peers from other teams to elevate the efficiency of the operating model
- Provide leadership to a team of co-located and distributed Product Designers leading research and design work throughout the product development lifecycle
- Strengthen a dedicated research and design team that is passionate about our users (Employees, Customers, Distributors, etc.) and how they work
- Lead specific research and design activities to ensure best-in-class methodologies Key Outputs:
- Research & Design Processes
- Improve existing processes to maximize engagement and reduce duplicated efforts- Define clear metrics of success based on business goals and ensure team alignment- Establish a clear scheme of research and design delivery in line with overall operating model- Continuously monitor and disseminate relevant industry and market trends and methods to the team and Solvay in general- Team Coordination
- Work hand-in-hand with the MX Platform's Coordinators to forecast work and manage resourcing (including the use of externals when necessary)- Recruit, mentor and nurture a highly engaged and passionate team of Design Researchers and Product Designers- Set up clear and efficient recruiting standards based on forecasted needs- Research & Design Tools
- Standardize the tooling and methods used to ensure consistency, efficiency and adoption- Research & Design Culture
- Create a Research & Design culture and promote it within Solvay- Evangelize research and design at Solvay- Establish strong cross-functional relations with other teams to foster collaboration and efficiency, and contribute to breaking down silos and improving processes within an Agile organisation
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Education
- Diplôme d'ingénieur (MS), Ingénierie du Logiciel (Software Engineering)Institut Supérieur d'Informatique, de Modélisation et de leurs Applications (ISIMA)2001