You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Thomas LochotTL

Thomas Lochot

Marketing Manager - Brand Lead

On-demand
Brussels, BE
8-15 years

Average response time: 1 hour

About Thomas

🎯 With over a decade of experience across pharmaceutical, consumer healthcare, and nutrition sectors, I thrive at the intersection of data-driven insights, brand strategy and market activation, combining agile marketing with strong commercial acumen to drive brand performance.

🔍 What I bring:
- Deep healthcare and pharma industry expertise: managed both leader and challenger brands across various product types (drugs, food supplements, medical devices, etc.) and channels (pharmacies, GPs, hospitals, online retailers, etc.)
- Category and brand strategy: built short- and long-term marketing plans, crafted value propositions and shaped brand positioning
- Innovation and portfolio management: identified unmet needs/opportunities, shaped portfolio visions and led NPI development from business case to launch
- Business intelligence and insights generation: led advanced use of market research and various types of data to generate high-value insights and shape strategic recommendations (IQVIA expertise)
- Cross-functional leadership: steered complex projects involving many (internal and external) stakeholders, often in highly regulated environments
- People development: led and coached a teams of direct reports, focusing on individual growth through regular feedback, development plans and opportunities to take ownership of key projects

💬 I’m always keen to connect with marketing professionals and innovative organizations looking to make a difference in people’s lives. Don’t hesitate to reach out and spark a conversation!
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Dutch

    Conversational

  • Spanish

    Conversational

Can work on-site
Brussels (up to 50km)

Experience

  • UPSA
    Marketing Manager - Brand Lead
    July 2024 - December 2025 (1 year and 5 months)
    Mont-Saint-Guibert, BW, Belgium
    OTC, OTx and Rx (Dafalgan) (BeLux scope)

    - Developed and executed the annual brand plan (strategy, objectives, priorities, budget)
    - Shaped brand identity and value proposition, including positioning and messaging
    - Led the creation and execution of 360° consumer/patient plans (TV, digital, POS)
    - Drove HCP marketing activations (omnichannel campaigns, sales-force tools)
    - Built and implemented the innovation roadmap (short- and long-term AMM)
    - Managed and coached a Brand Manager
  • IQVIA (RedPharma)
    Client Services Lead - Data Offerings
    October 2020 - June 2024 (3 years and 8 months)
    Zaventem, Belgium
    Various roles: Business Intelligence Manager, Senior Consultant, Team Lead

    - Defined and deployed IQVIA's Client Success strategy, monitored KPIs
    - Oversaw overall client satisfaction in day-to-day deliveries, right use of data and swift validation request handling
    - Derived market and business insights from data to support clients' strategies
    - Managed and coached a team of 7 Client Success Advisors
  • Haleon (GSK Consumer Healthcare)
    Category Manager - Pharmacy
    September 2019 - September 2020 (1 year)
    Wavre, BW, Belgium
    OTC and Oral Care portfolios (BeLux scope)

    - Developed trade stories to align strategies with key retailers
    - Recommended CATMAN plans for each brand as part of the annual plan process
    - Translated data into insights for the different brands by analyzing all relevant metrics
    - Drove in-depth customer understanding

Recommendations

Be the first to recommend Thomas

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master in International Business
    Grenoble Ecole de Management
    2014
    Master in International Business
  • Bachelor in Marketing & Business
    Burgundy School of Business
    2011
    Bachelor in Marketing & Business

Skill set

Categories