Tim Scott

I drive out value from marketing technology for clients. My goal is to remove the headache of delivering value-driven martech deployment or evolution.

The following is a list of potential services, but at the heart of what I do is ensure that solutions are aligned to the client's core business strategy.

- martech solution audit (people - processes - technology) and AI readiness

- martech requirements capture and assessment

- martech solution design and implementation

- martech solution user testing guidance and support

- martech usage workshop consultancy

- CRM data management processes

- CRM channel integration

- CRM journey campaign development

- Email campaign configuration and personalisation

- Real time triggered campaign development

- Campaign / channel performance tracking and analysis

Design, deliver and support business-driven digital marketing and CX solutions - incorporating campaign management and email marketing capability running on custom data structures. Solutions provide highly targeted demand generation campaigns and real-time reactive engagements, together with in-depth analysis and reporting capability for continuous evolution.

Key

• • Engaging with key client business and IT stakeholders to establish goals and requirements

• • Translating requirements into technical solution designs

• • Delivering end user solution training and education

• • Providing consultancy for journey campaign design and dynamic email personalisation

• • Supporting client relationships through trusted advice and honest feedback

Running the marketing optimisation process for Barclays Retail Marketing using Marketswitch - generating optimised selections for the direct mail and outbound telemarketing channels across the Barclays retail customer base.