About Toby
English
Native or bilingual
Experience
- freelanceSenior PR Creative, Strategic & New Business ConsultantAugust 2016 - Today (9 years and 10 months)London, UKWorking with agencies to turn client and new business briefs into compelling communications campaigns comprised of thought-provoking strategic thinking, engaging creative positioning and unique, on-message, attention-worthy ideas.Core focus on new business pitches, winning 75% of the pitches I lead or am involved in.Created successful campaigns for Purplebricks, The Royal British Legion, Sheraton Hotels & Resorts, Campo Viejo and many more.Delivery of three bespoke training programmes.
- FLEISHMANHILLARD FISHBURNCreative DirectorOctober 2014 - April 2016 (1 year and 6 months)London, United KingdomResponsible for the creative direction, values, culture, process, inspiration and overall quality and output of the agency, providing senior support to over 200 employees.Worked alongside multiple divisions to respond to a variety of client and new business briefs.Created successful campaigns for BT, Clear Channel, Breville and Financial Fraud Action UK.Worked alongside the Strategic Director to lead the new business process, ensuring the agency pitched in increasingly innovative and exciting ways.Won pitches for the likes of Lendlease, Carluccio's, Bose, Financial Fraud Action UK and Clear Channel (a re-pitch won on the strength of the creative, having been told in advance that the client was planning to change agencies).Transformed agency relationship with BT, winning the first 8 pitches during my time (prior to my joining, FHF had lost the previous 6 pitches against other agencies on the BT roster).Won the 2017 PRCA City & Financial Awards Best Change Management Campaign for Financial Fraud Action UK's "Take Five" campaign, a campaign that is still in market today.
- HAUSMANN GROUPCreative & Strategic DirectorOctober 2012 - June 2014 (1 year and 8 months)Sydney NSW, AustraliaResponsible for the creative and strategic direction, values, culture, process, inspiration and overall quality and output of the group's three agencies, Hausmann Communications, Open Haus and Health Haus, providing support to all account teams.Led the agency new business process and ran agency and client inspiration and training sessions.Created successful campaigns for Procter & Gamble, Sony, Vaalia and Old Spice.Created innovative series of creativity training modules that via a unique agency/university partnership are still taught to university students in Australia today.
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Education
- Art HistoryUniversity of Nottingham2000