About Tomas
English
Native or bilingual
Experience
- TracPlusMarketing ManagerApril 2023 - Today (3 years and 2 months)In this role I own outcomes across the full spectrum of the marketing mix - utilising demand generation strategy as a spearhead:- Creation of buyer personas and buyer journeys (for seperate regions: NZ/ AUS/USA)- Strategic mapping of target audience content needs- Organic social media planning and scheduling- Paid ads- Overseas Events (logistics, coordination, booking and planning)- Webinars (planning, coordination, promotion, hosting)- Creation of case studies (question development, video/phone interviews, final write-up)- Blog writing (strategic planning & writing following SEO best practices)- Ebook creation (strategic planning & writing)- Workflows and marketing automation- Lead generation strategy- CRM management (HubSpot)- Messaging + Positioning strategy- Conversion Rate Optimisation on website and landing pages
- TracPlusMarketing ExecutiveAugust 2021 - April 2023 (1 year and 8 months)Auckland, New Zealand
- LeadLiftFounder & CEOJanuary 2023 - Today (3 years and 5 months)We help B2B SaaS brands drive revenue through strategic demand generation.
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Education
- Bachelor of Commerce - BCom, Marketing, Innovation & EntrepreneurshipThe University of Auckland2020Bachelor of Commerce - BCom, Marketing, Innovation & Entrepreneurship