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Tomaso AbbruzzettiTA

Tomaso Abbruzzetti

Digital & Projects Manager

€258/day
Dubai City, AE
15+ years

Average response time: 1 hour

About Tomaso

Expert in Project & Program Management (15+ years), Digital Strategy (10+ years) and Business Development (5+ years).

Key strengths:

Program, Project & Agile: Leading with agility, adapting to change, and driving continuous improvement — from strategy and roadmap to delivery and launch.

Software & Platforms: Designing, integrating, and scaling digital ecosystems (ERP, CRM, Applications, eCommerce) to enhance efficiency and customer engagement.

Digital Strategy: Guiding organizations through complex transformations, optimizing operations, and elevating customer experience.

Business Development: Identifying opportunities, building strategic partnerships, and driving growth across new markets and industries.

  • English

    Native or bilingual

  • Italian

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Dubai City (up to 50km)

Experience

  • Catalyst Digital
    Head of Digital & Progects
    DIGITAL AND IT
    November 2020 - Today (5 years and 7 months)
    Dubai City, United Arab Emirates

    Catalyst Digital & Value Driven Data – Partner on Projects & Data

    • Led projects and strategy to implement and deliver Platforms, Applications, Data, eCom, and Digital Solutions.
    • Designed, developed, and launched e-Benchmarking the new application for brands and companies across markets and industries. Incubated Kontrad (legal tech) and explored healthcare solutions.

    Green Coast Enterprise – Middle EastE: Building, Pipes, Packaging, Energy,…

    Client Case: Digital Transformation and Revenues for 10 Business Units to boost and achieve the key goals.
    • Initiated a broad assessment of IT Central Group and led Top Priorities: took over the New ERP implementation in progress, managed crucial Software, Apps and IT Ops, built Platform and ran the overall Roadmap for 3-years.
    • Partnered with 10 Business Units from IT central in Joint Ownership of Digital Strategies and Key Initiatives. Managed IT Budget (OPEX, CAPEX, back-charges) and negotiated vendors, projects and services – 10% cost saving.
    • Led IT Department Team to deliver Projects and manage ERP/CRM, Apps, BI Analytic, Data Lake, and IT Ops.

    Corys Building Center – Mechanical Electrical Plumbing B2B distributor in UAE

    Client Case: New B2B eCom and Platform, for faster market and boosting competitiveness.
    • Led and scaled Digital Channels to support the Business Strategy and focused on Turnover and Net Profit.
    • Developed and integrated Digital Platform unifying 7 UAE locations, 5,000+ SKU and 4,000+ customers (Constructors, Traders, Facilities Managers), resetting and implementing ERP/CRM, WMS, Data, BI Analytics, and B2B eCom.
    • Delivered projects improving B2B Sales and Retail Strategies and optimized Supply chain, Pricing, and Products boosting Processes lead generation through enhanced Customer Experience – achieving +14% revenue.
    Digital Transformation Platform ERP Applications Program Management
  • Audi Volkswagen Middle East – Automotive
    Digital Application & Experience Manager
    AUTOMOBILE
    April 2018 - October 2020 (2 years and 6 months)
    Dubai City, United Arab Emirates
    • Drove the Digital Transformation, managing Applications, ERPs, BI Analytics, and Data Warehouse as the new Backbone one the Roadmap and Program delivery, while coordinating Digital Channels across HQ and APAC branches.
    • Aligned and developed the new CRM programs for Brand New, Pre-owned, and OEM across 7 Local Dealerships in ME network to enhance Customer Experience, optimize sales, marketing, support, and to lay the foundation for Loyalty.
    • Delivered Robot Business Process Automation to optimise manual and repetitive processes saving our company 700+ h/month.
    • Launched eCommerce to Top 3 Dealers in 4 weeks, and to all Webchat ensuring business and customer during COVID.
    Customer Relationship Management (CRM) ERP E-commerce Customer Experience Platform
  • Penta
    Project & Business Development Manager
    DIGITAL AND IT
    February 2017 - March 2017 (1 month)
    Dubai City, United Arab Emirates
    • Redesigned and chaired the new PMO, enabling the Senior Managers and C-level to execute and delivery 40+ Projects faster with improved visibility, control, and prioritization over Private Online, Software and Cloud (SaaS, PaaS, IaaS).
    • Coordinated and developed a New Product from the ideas to the Life Cycle, on the company’s commercial strategy.
    • Built and expanded the Services and Products Portfolio to extend market reach, strengthen the Strategic Partnerships ecosystem, and explore New Technologies – Software and Blockchain.
    Project Management Office (PMO) Online Life Cycle Management Business development

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Education

  • Master’s degree in Business Administration (MBA), major in International Management and Marketing
    LUISS Guido Carli - Rome
    2005
    Thesis: “The Internationalization of the Beverage Industry” in-depth analysis of key players, market trends, and winning strategies in the global wine industry, based on open research and company interviews in Italy, France, Brazil, Argentina, and Chile.

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